Choosing a preparatory school isn’t always an easy task. It’s difficult to get to know the culture, faculty, and mission of a place from just a few lines of copy. To share their values, and make that emotional connection with parents and prospective students, Concord Academy opted for a video on their About page.
Concord Academy is a college preparatory boarding and day school. According to the school’s Director of Marketing and Communications, Ben Carmichael, they wanted to give prospective students and families an authentic glimpse into life on campus and profile some of their extraordinary students.