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Welcome to the Wistia Library

A catalog of resources on how to succeed with business video.
For a start-to-finish guide, enroll in our Business Video Fundamentals email course!

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All Production Strategy Video Gear Concepting

All Types Videos Guides

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Using Video Data for Better Sales Alignment

Wistia and Salesforce's Mathew Sweezey explain how to use video data to connect sales, marketing, and customer experience.

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The Wistia Guide to Marketing Automation with Marketo

Using video with marketing automation to reach your goals.

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Using Video in Your Marketing Automation

How to incorporate video in your marketing automation to generate, score, and nurture leads.

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Crafting a Social Video Strategy

Tactics, best practices, and creative ideas for social media videos.

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8 Presentation Templates for Soapbox Videos

Download our free slide templates, and create a beautiful video in minutes!

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The Wistia Guide to Generating Leads with Turnstile and Video

Learn where to place your email collector, when to make it skippable, what copy to use, and more.

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Guide to Video in Email

When two mediums exist in beautiful harmony: Marketing goals, technical limitations, and user experience

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The Wistia Guide to Calls to Action in Video Marketing

Where to put your call to action, when to use text, images, and HTML, which words perform best, and how to pick a great image

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Guide to Video Metrics

How to understand what your analytics are really telling you and measure the impact and effectiveness of your next video.

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Understanding Audience Retention

How to evaluate the strengths and weaknesses of your video by breaking down its analytics.

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Hiring an In-House Video Producer

For many companies, bringing video production in-house represents uncharted territory. Figuring out how and when to start can be challenging.

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9 Types of Videos That Every Business Can Use

Draw inspiration from these popular types of business videos—product videos, onboarding videos, testimonials, and more!