A/B testing your videos has never been easier.

Put two of your videos head-to-head and pick a winner for your business with Wistia’s A/B testing feature.

illustration of videos being measured against each other

Compare more than thumbnails

See which elements of your video drive the most viewer engagement. From testing thumbnails and links to displaying two completely different videos, you can try it all.
illustration of the "choosing your control video" step

Set up your A/B test without any manual work

With Wistia, A/B testing is super simple. Just select two videos, or any customizations, and we’ll generate the code to display your videos at a 50/50 split to all of your viewers.
illustration of two videos' engagement graphs

Track viewer engagement and pick a winner

Review stats and visualized data to pick your winner. Then, sit back and relax. The winner you pick will show for all viewers going forward — without having to replace the embed code.
Wistia is proud to help over 300,000 businesses grow with video. logos-list
“We love Wistia. We have total control over video and how our viewers experience it.”
Ben Chestnut
Founder and CEO, Mailchimp