Features

Google Analytics <3 Wistia

Everyone uses Google Analytics, because it’s incredible at tracking visitors moving across your website. People use Wistia, because of our robust video hosting services and video marketing features. What’s fantastic, is every person can use Wistia with Google Analytics to get the best out of both worlds from our fantastic integration.

Automatically integrated

As long as you are already using Google Analytics, you’ll begin tracking your visitors’ viewing behavior right off the bat. Wistia publishes the basic video metrics listed to your Google Analytics account. If you have multiple videos on your page, each one will get its own set of analytics by default.

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Data you can work with

Google Analytics is great, because it’s nitty gritty. There are loads of great data points you can use to make decisions and you should have the same level of data to work with from your videos. We’ll send Play events, whether the viewer watched 25, 50 or 75 percent of the video, whether you finished the video and if your visitor entered their email address and converted via our Turnstile.

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Have more insight

With video data being pumped into Google Analytics, you can see how people are interacting with your videos within your websites. You can see if the videos are compelling and how users are behaving when they’re watching them. If they watch 25 percent of your video and leave your website, what’s going wrong? On the other hand, if they watch 100 percent of another video and then go to your purchase page, you know one video is extremely effective in motivating your customers.

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Up your video marketing game

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