See Exactly How Each Attendee Engaged
0:46Wistia's attendee analytics show, person by person, where viewers stayed engaged, dropped off, and interacted—and it all flows straight into HubSpot.
Webinar Clip Picker
Six AI-reframed clips cut from the webinar with Remix, split by aspect ratio and ordered shortest first. Play them, then pick the clips you want to ship.
Source: From Webinar Engagement to Pipeline · Wistia + HubSpot · May 28, 2026
Wistia's attendee analytics show, person by person, where viewers stayed engaged, dropped off, and interacted—and it all flows straight into HubSpot.
HubSpot's Maggie Thielman breaks down objects (who someone is right now) versus event data (the paper trail of what they've done)—and why event data reveals trends over time.
Use watch time to score contacts—under 10 minutes vs. halfway vs. 80% watched—then trigger real-time alerts to sales when a score crosses your threshold.
Marketers piece together buyer intent from everywhere—but webinars already tell you exactly what people watch, how engaged they are, and what they care about.
Per Wistia's State of Video report, 75% of companies host webinars—and interest keeps climbing year over year.
Not everyone watches the full webinar—but they'll watch a two-minute highlight. Repurpose fast with Remix, Wistia's agentic video editor.