The Wistia heatmap shows a second-by-second view of how your audience watched your videos.

A video heatmap is a graphical representation of a single viewing session of your video. Each public viewer of a Wistia-hosted video is assigned a heatmap, which shows the specific interaction they had with the video.

Heatmaps are a powerful tool for understanding how certain users watch your videos. Is there a specific topic that is interesting to viewers from your email campaign? Do international viewers tune out quicker than local ones? When are the most engaged viewers watching your videos? This information and more can be derived from heatmaps.


Heatmaps contain viewer information, contextual information (when the video was watched and where) and a color-coded timeline which represents how the viewer interacted with the video.

At the end of each heatmap is the total percentage of the video that viewer watched (parts watched multiple times are only counted once).

The time (and potentially date) to the left of the heatmap displays when the viewer watched the video.

Next to the time you’ll see a number in a blue or grey box — this number indicates the total number of your Wistia videos this viewer has watched. If the box is blue, this means you’re looking at an identified viewer, either gathered from an email blast or entered manually through a Turnstile.

Want to only see identified leads account-wide? Head to your Audience page.

The small caret next to the name and location of the viewer opens the heatmaps to share even more data. Here you’ll find stuff like device (browser and environment), IP address, and page where they watched the video. Woo!

See a little phone icon next to a viewer’s name or network? That means someone watched your video on a mobile device. You can also export this data.

Clicking on the name (or network) on the heatmap will take you to the viewer page for that viewer. The viewer page is part of the View Stream.

Heatmap Colors

Heatmaps are color-coded to show you which sections of your video a particular viewer found interesting.

  • White means that portion of the video was not watched at all (the viewer skipped it).
  • Green tells you that the viewer watched that part exactly once.
  • Yellow means the viewer watched that part twice.
  • Orange, light red, and dark red show that the viewer watched that part of the video three, four, or five times respectively.

The “hotter” the color, the more times the viewer watched that video. Hot dog! 🌭

Waypoints on Heatmaps

Do you see a grey dot with a white circle in the middle of your heatmap?

That’s a waypoint! That indicates that your viewer took a certain action on your video (like clicked on a CTA or annotation link). Hover over the waypoint to see exactly what that action was.

Check out the Video Stats page for more information on Action stats.

360 Heatmaps

Upload 360 content and now wondering how the Wistia heatmap helps you understand viewer data? Don’t worry, we’ve got you covered.

Heatmaps Troubleshooting

Can’t see your heatmaps? Head over to the Troubleshooting page for more help.