Channel Subscribers and Notifications
Start gathering subscribers with Channel subscriptions and keep your audience updated and engaged.
Channel Subscriptions give you the ability to collect subscribers for a Channel. With Channel Subscriptions, you can also send automated email notifications to your subscribers when you add new content to your Channel. This means that you can keep both new and existing audiences engaged by letting them know when you’ve released new content! Pretty sweet, right? We think so! You can manage your audience members by collecting, tracking, and connecting with them right within the Wistia platform.
You’ll first want to be sure that you’ve enabled the subscriber button and form on your Channel. On the Edit/Preview page of your Channel, in the Edit tab, check off Show Subscribe button under Subscribers.
The subscribe form can be set to ask for just email, or first and last name, as well as email.
If you have a Marketing Automation Integration (HubSpot, Marketo, or Pardot) enabled in your account, or have connected to an email integration, you can sync your subscribers to your integration. When connected, you’ll be able to collect new contacts within your integration platform, and send them to specific lists.
When viewers fill out your form to subscribe for updates, you can choose to notify your subscribers about new episodes right from within Wistia, and they’ll receive an email notification about your new content. Email notifications can also be sent from a new, personalized Wistia domain.
How does all of this work, you might ask? Read on for a step-by-step guide that walks through all you need to know in order to collect and notify subscribers for your Channel.
Once visitors have successfully completed the subscribe form, they will be collected in Wistia as Subscribers. You can see how many subscribers a Channel has by navigating to the Subscribers page in your Channel.
The Subscribers page includes a list of all subscribers for a Channel (this includes Name (if enabled), Email, and Subscribe Date) as well as the total count. You will also find the option to export the subscriber list to a CSV.
There are a couple of steps to take in order to notify Channel subscribers about your sweet new content. You’ll find the Notify option on your episode pages, and this is where you can configure your email notifications. Before you can configure your email notifications, you’ll need to be sure that your Account Owner has filled out the Email Settings section in your account, which can be accessed under Account.
The email notifications will include the following:
- A Channel logo (if present)
- A headline that reads “Watch the latest from [Channel name]”
- The thumbnail & title of the episode being published
- A Call To Action to “Watch Now”
- An email footer with an unsubscribe link
You might be wondering how you can customize these notifications to best fit your company’s branding and content. Email notifications allow for the following customizations:
- Custom Subject line & Preview Text
- A button link that is a URL of your choosing
- A dark or light color theme
- Dark or light button text color
- A link to “Email Settings” where you can configure the footer & social links
Whether you’re connected to HubSpot, Marketo, Pardot, or an email integration, you’ll want to be sure to select a list if you’d like to have your Channel subscribers populate there. Within your Channel, select Subscribers from the Edit menu. Here, select the list you’d like to send your subscribers to.
When a viewer subscribes to your Channel, you can choose to collect just their email, or their first name, last name, and email. This information will then be sent to the list you have chosen for your marketing or email provider.
You might be wondering what your click-through rate is and how many viewers opened your email - at the moment we do not have this functionality available.
If a user unsubscribes, they are removed from within Wistia. If you export your list of subscribers, those who are unsubscribed will be included, but marked as unsubscribed.
You ready? Go forth and channel! Have questions? Need some help? Want to know how Lenny’s doing? Give us a shout!