Annotation Links

Annotation Links are a powerful tool to display a message to your viewers while keeping them engaged without having to interrupt your video.

Caroline F avatar
Written by Caroline F
Updated over a week ago

Note

Annotation Links cannot be added to audio files.

There are some cool tips and tricks that you can do with Annotation Links, and this page will show you how.

Add Annotation Links to Your Video

To add an Annotation Link to your video, open the Customize menu. From here you can start to build your own Annotations and customize their settings! You can adjust when the Annotation starts/ends, what text to display, and the URL you want your viewers directed to. You can select the Add an Annotation button if you need to create multiple Annotation Links.

Annotation Links

Once you’ve saved your changes and added one (or many) Annotation Links, your video will now have the annotation message display on the top right hand corner!

Annotation link 2

Tip

While you can add as many Annotation links as needed, you want to keep in mind that too many can be distracting or take away your viewer’s attention from your video.

Using Annotations as messages

You may not always need to have your Annotation be a link that redirects. Maybe you’re just looking to add a quick comment or drop some additional notes during a particular part of your video. You can do that with Annotation Links too! You’ll just want to simply leave the URL box empty.

Using Annotations to skip to parts of your video

Have you ever seen the Netflix “Skip Intro” button? Want to add something similar to your own videos? Well Annotations are the answer to what you’re looking for! To do this, you’ll just need to know the Hashed ID of your Wistia video, the time you want to skip to, and some gumption!

Your video’s Hashed ID is just the last 10 digits of your Wistia URL. As an example, let’s say we have a video with the hashed ID: a62xl92vp.

Now if we wanted our Annotation to skip to the 20 second period of the video, we’ll just want to add the below snippet to our Annotation Link URL box:

#wistia_a62xl92vp9?time=20s

annotation links 3 example

You can use that snippet above as an example for your own video. You’ll just want to make sure you update that Hashed ID each time. And if you have longer videos, then you can edit the time stamp to include minutes or hours as well. You can follow the format like so: ?time=00h00m00s which stands for hours, minutes, and seconds.

Here’s how that example looks with one of our own videos:

Tracking Annotation Link Engagement

To see how many of your viewers clicked on your Annotation Link, head to the media's Analytics page, then open the Engagement tab and Show Details. The data will appear in the Actions row.

For more details about Actions, please visit this section of our Media Analytics Overview page.

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