Turnstile makes it easy to add email capture to any video. Build a better email list with Wistia Turnstile.
Turnstile is a great way to identify high-quality leads with video. Connect your account to your favorite email provider, then add an email capture gate to any point.
Setting up Turnstile is a breeze, we’ll show you how!
If you use an email provider or marketing automation system that rocks but isn’t on our current Turnstile list, submit them using this form
To enable Turnstile on a video in your account, open the Customize panel. Here, you can change the text of the Turnstile prompt, decide when it should appear on your video, and connect Turnstile with your Email Marketing provider. Easy peasy, lemon squeezy!
You can decide whether to have your Turnstile pause the video when it appears, or whether the form should appear when a viewer moves their mouse over the player while it continues to play.
If you choose “Pause Video,” the Turnstile will take over the whole screen, as in the example above. With this option, you would set the time in the video that the Turnstile should appear, either by typing in the time or by dragging the waypoint along the playbar to the desired point in the video.
If you choose “Overlay on Hover,” the Turnstile will slide in from the left side whenever the viewer moves their mouse over the player, and the video will continue playing while it appears. With this option, you aren’t prompted to select a time for the Turnstile to appear, since it can appear at any time that the viewer interacts with the video. Here’s how that would look in action:
Pretty nifty, right?
By default, Turnstile will only ask people to enter an email address. “But Wistia!” you exclaim, “I want to ask for first and last names so I can personalize my follow up emails!” Fear not, fellow marketer. Turnstile has you covered:
To enable the First Name and Last Name fields, select the “Ask for First and Last Name” option right there in the Turnstile section. You’ll instantly see an updated preview of Turnstile on your video.
Once enabled, a video using Turnstile will automatically track the emails entered by your viewers in Wistia analytics, but it is most powerful when connected to your favorite email provider.
Go ahead and select your provider from the list! For this example, we will be using Emma.
Each provider needs a different set of information - you can see what info is required on the configuration page. Emma, for example, requires the following information from your Emma account: your Public API Key, Private API Key, and Account ID. We also try to include some pointers on where to find this info.
Once your account is set up to use an email provider with Turnstile, you can set up a Turnstile-enabled embed to collect email addresses, and pass them directly into a specific group in your connected email provider.
Inside the Customize panel, add a Turnstile to your video at any point. Then select the email list (group) you want the email to be added to when viewers submit their email. If you’re integrating with Marketo, there’s no need to select a list; once enabled, captured emails will go straight into your linked account!
Watch your lists grow! It’s a thing of beauty. 😃
Unfortunately, we aren’t able to integrate with all of the awesome email providers in the world. If that is the case for you, you can follow these simple steps to get the emails returned from Turnstile right into the lists of any provider you’d like. If you navigate to the Media that you want to gather emails from and select Stats, you will be brought to the Stats page for that video.
Then, scroll all the way to the bottom of the page and select Export Stats to CSV — it’ll be on the right side. That will send a sweet spreadsheet of all that information right to the email associated with your account, where you can copy and paste them into the email provider of your choice! How awesome is that?!
Ever wonder if you could collect something other than name and email address? Our friends over at FormKeep have made it super easy to create a custom Turnstile form! Seriously, we 😍 them.
With FormKeep you can add any field you’d like — phone number, job title, general emotional well-being, company size. The sky’s the limit!
Head over to their guide for all the fancy details.
Keep in mind, custom form data will not currently show up in your Wistia account, but will be pushed to your FormKeep account.