Publish to Social allows you to connect Wistia to your Facebook, Youtube, and LinkedIn accounts, providing the option to directly upload your video content to your social networks. By sharing your content natively on social, you can make use of the full functionality of each platform’s built-in video player to boost engagement with your content.
This feature currently supports publishing directly to Facebook pages, Youtube channels, and LinkedIn company pages.
Once a social account has been linked to Wistia, a Publish to Social section will appear within the Video Actions → Embed & Share menu. From there you can select which social networks to use, as well as edit the title and description of the post.
Not ready to share the content with your networks just yet? No need to worry, the standard privacy options for each platform will be available before the video goes live so you’ll be able to customize the visibility of the post/video. This way the video will not be immediately visible to the public if you so choose.
Want to see how your sweet videos are doing? You can see social stats from all of our supported social networks! Stats will be available for videos that have been published directly from Wistia to Facebook, Youtube, or LinkedIn.
Within a video’s individual stats page, you’ll see a section entitled Social. This is where social stats for your video livex. You can see how a video is performing on the networks that it has been published to. These are the metrics available for social stats:
- Shares (not available for LinkedIn)
When you publish your videos to social, we’re directly uploading a video file to that platform. That means you won’t be seeing the Wistia player there, you’ll instead be using the native players of each respective platform. This also means that your Wistia-specific customizations won’t carry over.
So why publish to social if you don’t get the Wistia functionality? Natively uploading videos to social means you can use the built-in functionality that might not be available with a Wistia embed. Whereas the Wistia player is great for driving traffic to your website, uploading to the native player on other platforms is great for other use-cases where you purely want to increase the visibility & reach of your content.
Here’s a list of features that won’t be included with your published videos on social:
- Appearance (player color, thumbnail, etc)
- Video stats
- Marketing Integrations
If you’d prefer to keep these features, then you may want to embed your video and use our Social Sharing options instead.