Sharing Your Wistia Videos

You've created an awesome video for your customers -- now it's time to share it!

Not everything on this page is available in Channels with podcasting capabilities. For up-to-date information on sharing the episodes in your Channel, head over to our Embedding and Sharing Episodes page.

With Wistia it’s super easy to share your amazing content with your audience. Here are all of the ways you can share that masterpiece.

Introduction to Sharing Videos

Now that you’ve crafted that perfect video or podcast — and customized it to your liking — it’s time to share it with the world (or maybe just a few close friends and coworkers). Whatever you want to do with your media, Wistia’s got you covered. We’ve got lots of ways to share your awesome content. Let’s do this.

It’s important to first note — Wistia accounts aren’t indexed by search engines, so your account (and the media within it) will never come up in a Google search. Videos and audio uploaded to Wistia remain private within your account; they are only available to the extent that you embed and share them.

This means that sharing out a direct link to your Wistia account is one of the easiest and most direct ways to share your content with others, without sharing it with the whole of the internet. Check out our section all about sharing out a direct link (including some nifty examples).

If you’re looking for a bit more security, we have the option to invite Viewers and/or Collaborators to your folders. Get the highlights of Private Sharing below, or check out the full guide over on our Private Sharing page.

You also have the option to share your videos in email with your favorite email marketing providers, and even track their success!

And last (but certainly not least) you can embed your media, which is super easy thanks to Wistia’s flexible embed codes.

Let’s get started with sharing a direct link.

Private Sharing

If you’d like to choose how your viewers are accessing your account and your media, you can use Private Sharing to require a login to see your content. Private Sharing in Wistia allows you to invite Viewers and Collaborators to specific folders in your account.

Private Sharing will only be available in your folders, any user invited to a Channel can access and edit all of the content in that Channel.

Inviting a viewer (via an email address) to a Wistia folder gives the viewer access to your content, but your media remain gated behind a Wistia login. If your viewer chooses to share any direct links to videos they have access to, your content will remain secure. Check out this example of a locked folder we created. You might notice that even if you’re logged into Wistia, if you’re not invited to the account, you still won’t have access.

Private Sharing is great for keeping your media secure, selling content, and having more direct access to how viewers are interacting with your account. That data will live in Private User Sessions.

If you’d like to gives viewers a bit more access to your media (customizing, stats, sharing further), you’ll want to invite them as Collaborators to the folder. Check out the full details on our Private Sharing page.

You can access Private Sharing on a folder by selecting the padlock icon next to your folder title, or by choosing Permissions from the menu.


The most common way to share your videos is to embed them out in the wild. There are two types of embed codes at Wistia: inline embeds, and popover embeds. Inline embeds are pretty much exactly what they sound like — they’ll play right on your webpage, “inline” with your other website content. Popover embeds will play in a lightbox over your webpage when a viewer clicks a thumbnail or text link.

We’ve designed embedding media to be super simple. We want you to get your content out there, and worrying about messy codes isn’t fun for anybody.

In most cases, adding your video to your website is as easy as grabbing an embed code from the Embed & Share modal (just click Embed & Share on your video’s page) and popping it into your site. Check out our page all about embedding for a more in-depth walk-through.

If you’d prefer that your embedded videos remain completely unindexed by search engines, we recommend using a no_index tag in the head of your page, or blocking site crawlers in your robot.txt file. You can also choose to uncheck the SEO Metadata option on the Embed and Share modal, which will tell Wistia not to inject the video’s metadata into the <head> of your webpage. Learn more on our video SEO page.

For even more added security you can also Lock your Wistia folders as well. Wistia account URLs aren’t part of your embed code, but if you’ve shared around the initial link to your video, you can lock people out of your folders once the video’s live in the wild. Just select Permissions. By using the button in the Privacy & Sharing modal you’ll be able to Lock the folder.

If you’d like to embed a podcast episode individually, outside of a Channel, you can learn about audio embedding here!

Sharing in Email

Sharing out your content with a direct link is easy and quick, but doesn’t often provide the detailed analytics of an email provider. That’s where Wistia’s Email Campaign Link feature shines.

We provide email merge tags for a ton of your favorite email marketing systems. These merge tags can track your viewers' Wistia sessions with an associated email address. So you can keep up with your leads' activity, and track the success of your emailed videos. Learn more about Wistia and Email Marketing on our help page.

Email campaign links are not compatible with Podcast episodes.

Social Sharing

Just like a direct link, sharing media socially is a great way to get some easy plays, and get your brand out there. For many social sharing sites you’ll just need to drop your Wistia URL (something like into the post you want to share. Most sites will pull in all the necessary information about your video, and you won’t need to do a thing. For sharing a podcast episode, you’ll want to grab the URL for the episode in your Channel!

Check out the Social Sharing page for more help.

Allow Viewers to Download

You can further share your content by giving your viewers the ability to download your videos. You can do this in two ways.

You can allow all visitors to download from your Wistia media page (like we did for this video here). Select Privacy & Sharing from the menu, or click the padlock next to the folder’s title. Select the Everyone with this link checkbox to give the ability to Download the file.

Alternatively, you can allow your viewers to download the video with the Share buttons. From within the Customize panel, navigate to the ▸ Share menu. Add the Download button, and you’re good to go!

Resumable Video and Audio

Have you ever left a page and wished that you could pick up a Wistia video or podcast right from where you left off? Good news, our resumable video and audio feature does just that! When returning to a media page, embedded media will have the option to resume from where you left off, or start the video over. Channels will have the option to pick up from the specific time and video or podcast you were viewing!

Resumable video and audio will not work if:

  • you are logged into Wistia
  • your video or podcast is less than 5 minutes long
  • your video or podcast is set to autoplay
  • there are less than 5 seconds remaining in the video or podcast
  • the playbar is disabled

All embedded Wistia videos and audio have the resumable option on by default. If you do not want your media to have the resumable option, this feature can be disabled by media via Embed Options, or for an entire Channel.

Sharing FAQ

It’s not possible to make your Wistia links expire. If you’re looking for total control, we recommend embedding your media behind a paywall. This will allow you to remove the content at a certain date, removing the access for viewers. Alternatively, you can use Private Sharing to invite the user to your folder, and then delete their access when you need to.

Can I password protect my videos without requiring a login?

Yes, you can! We have an in-app require password feature, which allows you to add a password at the beginning of your videos. No login needed!

Give the feature a try over in the Customize panel. Check out the Password page for details and instructions.

If the Password feature isn’t up your alley, we recommend embedding your video behind a login with a third-party website provider.

You cannot password protect a podcast episode.