Wistia is a video hosting and analytics company with tons under the surface. With Wistia you can upload your content to the web, make it your own, and track how every viewer is watching it. We give you the power to understand how video is working for your business, and how to make it work even harder.
To get the most out of your Wistia experience, we made this quick start guide. We’ll walk through uploading your first video, customizing it, sharing it with the world (or a few coworkers), and viewing the stats for the first time.
To get started using Wistia, you’ll need to upload a video. We’ve got a video that walks you through the steps:
When you’re exporting your video from your editing program, be sure to use our recommended export settings. This reduces the chance of any problems after you’ve uploaded the video.
In Wistia, your videos live inside projects. Think of projects like folders on your computer: you can have as many as you need, and each one can contain one or more videos.
There are two ways to upload a video. First, from the All Content Page, head to Create. There, you’ll have the option to upload a new media. Another way to upload a video is to head into any of your already created projects. Within that project, select the Upload Button.
But Wistia, what is the rest, you might ask? When you upload a video, it will take a few moments to be ready for you to watch or customize. That’s because we’re busily creating several versions of your video, which we call derivatives, so that your viewers can get the best possible quality that their connection can handle without buffering.
We won’t make you wait until all of those versions are complete, though — once some derivatives are ready, you’ll be able to go ahead and start customizing. We’ll keep working in the background.
For more on uploading, visit our uploading help page.
Next up: customizing your video!
Videos in your Wistia account are organized into projects. Projects are like folders on your computer. Instead of organizing your files, they help you organize all of your videos! When you upload a video to your Wistia account, you’ll choose to upload it into a specific project. Projects can be organized in any way you’d like! They can contain onboarding videos for different roles at your company, sales videos about a new product, a video series you want to share, or hey, why not add some good old blooper videos in there too?! 😅 Any project in your account can be turned into a Channel. A Channel displays all of the videos from your project on one page in a set order, to play one after the other. You can read all about how projects and channels work, and how to best organize them at Managing the Files in your Wistia Account.
Next up, you’ll want to make that video all your own by customizing it!
After you’ve uploaded your first video, you’ll land on the video page within Wistia. From here we can see lots of things, like Customize, Embed & Share, and Stats.
Customizing your video makes it your own — you can match the player color to your brand, add and remove player controls, gate your content with an email form, add chapters, and even password protect your video.
From the video page in your account, select Customize.. This will open up the Customize panel, where you can customize the player to your liking. We recommend just diving head first, and exploring things, but if you need some guidance:
- Change the player color
- Select the thumbnail
- Make sure to avoid common thumbnail mistakes!
- Add social share buttons
- Chapter your videos
- Gate your content with Turnstile
There’s lots to do in the Customize panel, so check it out, and hop on in. The water’s great! 🏊
TIP: Need some further assistance? Check out the Customizing your Video help page.
Embedding the video to your site? No problem! We’ve designed this process to be simple for you, giving you two main options for embed codes: inline embeds, and popover embeds. To generate an embed code for any video, head to your Embed & Share modal, select your embed code type, and copy the code!
For an in-depth walk-through, check out our embedding page.
TIP: Fun fact! Our standard embed is SEO-friendly with the ability to place our video metadata right on your page. This can help improve your video’s presence on search engines. For more on that, check out our help page.
Channels give you the ability to customize and share all of the videos in a project. The best part about them? All you need is one embed code! Also, we here at Wistia just happen to think they’re pretty great. 😅 Even after embedding your channel, you can still make updates to the content. If your channel is in the wild, and you remove or add content, the channel will update as well. Pretty great, right? To learn everything about creating, customizing, and sharing your beautiful Channel, check out our Channels Help Center Page. You’ll be a pro in no time!
We know your beautiful channels get a lot of traffic, and you’re probably curious to find out just who your audience members are. Wouldn’t that be neat? We think so! That’s why you can collect, track, and connect with your audience members right from within Wistia, using Channel Subscriptions. When you add new videos to your Channel, you’ll surely want to let your subscribers know! You can send automated email notifications to them, and this means that you can keep both new and existing audiences engaged by letting them know when you’ve released new content.
Wistia stats are the best way to get a complete view of who is watching your video and how they are viewing and interacting with it.
Check out the video below, where we outline the two main stats features you can find on any stats page for a video in your account: engagement graphs and heatmaps. 📈
An engagement graph gives you an overview of how your audience watched your video. It’s interactive, which means that if you hover over a specific moment, you’ll get corresponding data — neat!
Check out this screenshot:
The blue section of the graph represents engagement. Did your video hold everyone’s attention all the way through, or did it cause some viewers to drop off at certain points? This particular video has a relatively flat engagement line, which means that its viewers were engaged from beginning to end.
The orange section represents the parts of your video that were rewatched. A spike in rewatches might mean that viewers needed a bit more time to let something sink in, but it might also mean that they loved a section and watched it a few times.
A video heatmap is a graphical representation of a single viewing session of your video. Whenever a public viewer watches your video, the heatmap associated with their play will show you exactly how they interacted it. What parts did they watch, rewatch or skip altogether?
Here’s a visual breakdown of all the valuable data contained in a single heatmap:
Here’s the list of our favorite posts:
- The Color of Your Video Player is Affecting Your Play Rate
- Quick Tips to Boost Your Video Play Rates and Drive Action
- The Wistia Guide to Calls to Action in Video Marketing
- 5 Easy Steps to Optimize Your Wistia Video for SEO
- Increase Your Play Rate: Optimize Your Video Position and Size
- Collect More Emails With Video: Analyzing Conversion Rate Data
And if you need more help getting started with Wistia, reach out to our Support team at firstname.lastname@example.org.