MailChimp Goal and Wistia

Trigger MailChimp Autoresponders based on video viewing behavior.

So you’ve got a killer autoresponder setup in MailChimp, and you want to trigger it based on video viewing behavior? Well, you’ve come to the right place!

Setting it up

Before we get into the details, make sure you have already followed these instructions from the helpful folks at MailChimp.

At this point you should:

  • Have the Goal integration enabled in your MailChimp account
  • Have the the Goal JavaScript snippet on your site
  • Have an autoresponder set up

Triggering the responder

Let’s say that you want to trigger the autoresponder when someone finishes a product demo video. You’d do something like this:

wistiaEmbed.bind('end', function() {
  $mcGoal.processEvent('finished-product-demo-video');
  return this.unbind;
});

Then in your autoresponder, you’ll want to set it to trigger on the finished-product-demo-video event like so:

Mailchimp Goal

Take a look at the player API for more info on how to attach to player events.