Before sharing your Soapbox with the target audience, customize the player appearance and title to help convey the intended message and align with your brand.
By default, the title of your video is the timestamp from when you recorded. This can be updated from within the Customize tab by simply clicking on the title feld below “Video title & Thumbnail.” Edit the text to your liking and it will be saved automatically.
Good news! Changing the title of the video won’t affect any links, so you can adjust this even after sharing the video.
You have a coulple of different options when it comes to setting a thumbnail for your Soapbox video. On a Free Plan, you can take a picture with your webcam, or select a particular frame from your recording. On a Solo or Team Plan, you can take a video, with the option to add text overlay.
In the Title & Thumbnail section, select Take Photo. A preview and countdown window will appear for you to snap a brand new photo with your camera to serve as the thumbnail of your video. You can then choose to Retake or Use Thumbnail.
In the Title & Thumbnail section, select Choose Frame. When selecting a frame from your video make sure you seek to the part of the video you would like to set as the thumbnail, using the play bar on the player in the center of your screen. Once you’ve found the frame you’d like to use for your thumbnail, select Use this frame.
On a paid plan (Solo or Team) you can take a video to use as your thumbnail. In the Title & Thumbnail section, select Take Video. A preview and countdown window will appear and you’ll have five seconds to record a GIF.
After you record the video, you’ll have the option to add TEXT OVERLAY. You can decide which text appears above the play button, and below it.
After your text overlay is all set, it will look like this.
Updating the player color is the simplest way to make the Wistia player your own. Align the color with your brand, choose a hue that speaks to a certain tone, or just pick your favorite! You can select the color you’d like from the color picker, or input a hexadecimal color code to pinpoint a specific shade.
In the preview window, the background of the page will also change to a lighter hue of the player color you choose.
A call to action (CTA) is a clickable message that appears at the end of your video, and it lets your viewers know what you want them to do next. You can choose to add a Text Link CTA, or a Hubspot Meetings link.
If you’d like your viewers to take a specific action after watching, craft some text and add a link to another page or resource.
Under “type,” select Text Link and input the desired text and URL for redirecting your viewers.
The CTA “type” dropdown also has an option for Hubspot Meetings. Here you can input a Hubspot Meetings link to allow viewers access to your calendar.
While making updates within the Customize or Share tabs in Soapbox, you’ll see a realtime preview window reflecting any changes you make.
To see how your Soapbox will appear to a viewer, you can click the Preview in new tab link below the preview window. A new tab will open displaying the video on a Soapbox media page, so you can experience exactly what a recipient will see when they click on your Soapbox link.
When you’re satisfied with the customizations to your video, you can click over to the Sharing tab to get a link for your video.