Ever wonder how to interpret the graphs Wistia provides? Want to know how your audience is engaging with your videos? Here’s your one-stop shop to engagement graphs.
Engagement graphs show how the audience as a whole has viewed your content, whereas heatmaps show how an individual watched your video.
The engagement graph allows you to see how your whole audience is watching your content. You can see which sections of your video your viewers rewound and watched multiple times, and which sections they stopped watching. Drop offs show where your audience stopped paying attention, and big spikes indicate a section of the video that people found compelling enough to rewatch.
The blue section of the engagement graph shows the engagement of viewers who clicked play on the video. The orange section on top shows the number of times that section of the video was rewatched.
Move your cursor over the graph (from left to right) to see the specific information and frame in the video, and click the graph to play the video from that point. Click any of the waypoints below the graph to see specific data pertaining to these Actions.
All of this information can help you optimize this video and guide you in making videos to better engage your audience in the future.
Next to the engagement graph are summary stats to give you a high-level view of how that video has performed to-date. Click Show Details to see a deeper look into these numbers.
The summary stats contains useful metrics like the percentage of visitors that clicked play, and valuable statistics around viewer actions (how many people clicked on your spiffy Call to Action. Within the Show Details section we show you how we get these numbers.
For example, the Play Rate metric is the number of people that played your video divided by the unique visitors that came to the page containing the video (expressed as a percentage). This metric helps you understand a lot of things — like the positioning of your video on the page, or the thumbnail image used for the video. All of these things factor into whether visitors make the commitment to press play.
We get the Actions metric by dividing how many people interacted with your actions (clicked on them, or entered their email with Turnstile) by how many people viewed them in total. Got some low numbers on an annotation? Maybe it’s time to update the copy, or move it to a different section of the video.
The summary stats are also available in explanation form, which makes it easy to express those high-level stats to others, like a client or a boss.
Does your engagement graph look something like this?
That’s likely because you’re using Chapters! Chapters allow your users to quickly skim through the content and only watch the sections of your video that are important to them. So you might see parts of your video that have a higher engagement rate than others.
Chapters will be indicated by the gray dots below the engagement graph. Hovering over them will reveal the total number of clicks.
The higher the number of clicks, the more popular the content. This might be a good indicator that you should create more content around this topic! 👀