Wistia allows you to check out how your audience interacts with your content, second by second. Let’s dive into all of the ways that you can check out individual viewer stats.
You can check out your viewer stats in a few different ways. At a high-level, you can view play rate, play count, and average engagement for your whole account or individual projects on the Trends page in your account. You can drill down a bit more and check out data for individual videos. On the video stats page you can see the total audience engagement graph, and summary details for your videos. On the individual level we’ve got heatmaps, the View Stream, your Audience page, and viewer pages. Let’s dive into those last three.
The View Stream is one of the ways you can view Wistia analytics for your account. The View Stream is a live feed of all of your public video views (your logged in views won’t show up in there). If you refresh the View Stream page and your content is super popular 🔥 , you should see the stream update with more views.
To open the view stream page, select View Stream from under the Stats drop-down menu in the header inside your account. Or click this handy link.
Within the view stream you’ll see a bunch of heatmaps. These will give you a quick view of your popular content (full heatmaps), and which viewers are identified (indicated by the blue box next to the heatmap).
Clicking on any of the heatmaps in the View Stream will take you to the viewer’s page, which shows a full list of all of the videos in your account that that viewer has watched. More on that in a minute.
The View Stream is a great place to check out popular content, and look for recently viewed videos. Next we’ll head to the Audience page to see identified leads.
Your viewers aren’t just a mass of numbers — they’re individual people and potential leads. That’s why Wistia created a section entirely devoted to them: your Audience.
The Audience page is all about leads. Here you can track viewers through names and email addresses, check out Turnstile leads, and see all untracked views.
To get to the Audience page choose Audience from the Stats menu from the header at the top of your account. Or click this handy link.
If you want to drill down further and just see Turnstile entries click Turnstile in the description.
Each audience member has their own summary line.
In the grey or blue box on the left you’ll see a number which represents the total number of viewing sessions for that specific visitor. A grey box represents an unidentified viewer (no personal information yet collected), and a blue box is for viewers who have been identified by email and/or name (via Turnstile submission or dynamic link).
If the viewer is unidentified, you’ll see the network on which the viewer watched your video and their location. If they have been tagged via email or name, you will see their identifying information instead of their network.
Still more goodies you might see:
- Information about where the lead came from (Turnstile? Tagged with a merge tag?)
- Their smiling face (if available)
- The video that identified the lead
Each member of your audience has their own Viewer page. Clicking anywhere on the summary line will bring you there!
From the Viewer Page, you can track activity for a specific viewer. Want to identify this viewer for future tracking? Edit their name as you would a Wistia video title, by clicking the Edit button that will appear on hover. Then type your changes. This will change the viewer from unidentified to identified in your heatmaps.
Under the viewer’s information you’ll see a quick summary of their interactions with your videos. This information will tell you:
- When they watched the first video from you
- The total number of videos they’ve watched
- Total time spent watching your videos
- And average engagement on your videos
You’ll also see all of the heatmaps from this viewer. And, if they’ve been identified via Turnstile, you can see the heatmap which captured the lead.
Sometimes, you know who is viewing your videos. Maybe you sent a client a link through an email, or you spoke to a prospective customer by phone and recommend they review a video. Opening the stats for that video, you can see an IP address, location, and time that might make sense for someone you recognize.
Clicking through the name (currently “Comcast Cable”) will bring you to this viewer’s page. Once they are named, this page will accumulate their future video views.
Hovering over the current name will reveal an Edit option. Selecting that (or clicking anywhere in the name) will allow you to re-name the viewer. Enter their name, and press enter.
Using email merge tags, your viewers can be automatically tagged with their email address in your account. Email merge tags allow you to track viewers who clicked through the Wistia thumbnail in your email to watch your video. This email address will follow the viewer into the future too!
Check out the email marketing guide for more information.
For Wistia customers with advanced web design know-how and resources, there are also programatic options for tagging viewers by email. Refer to the ID tagging player API documentation for more help on that.
Viewers tagged with an email will appear blue in the View Stream.