Use Cases

Video engages better than any other medium

We help those videos work harder for you. Use Wistia’s tools to increase traffic, and generate, nurture and convert leads.

Bring more traffic to your website

There are times when YouTube or Vimeo make sense. But there are times when posting your videos there is a mistake. If you’re looking to drive visitors to your website, you’ll want to take advantage of Wistia’s SEO optimized embed codes. They’re designed to automatically optimize your videos for search engines and direct that traffic back to your domain.

Turn your videos into lead generation machines

Turnstile is our customizable email collector that you can place at any point in your video. Collect leads anywhere on the web. Wherever your video goes, your Turnstile goes too.

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Show your viewers the next step

Don't let your video be a dead end for interested leads. Direct them down your funnel! Use a Wistia Call to Action to send viewers to other relevant videos or pages. See a tangible return on all the work, time, and money you put into creating and promoting your videos.

Get valuable insight from your videos

Wistia’s video analytics show you the story behind each view. Heatmaps will help you discover who’s been watching your videos and how much of each video they’ve watched. Video stats help you to analyze conversion rates for your CTAs, links, and forms. See how your audience is responding to different content and use this information to improve your future efforts.

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Pipe your viewing data into the tools you already love

Wistia has a slew of easy-to-use integrations to help you track video ROI. Send Turnstile submissions straight to your email provider to grow your list. Use data from Wistia in your CRM to segment, score, and nurture leads based on viewing engagement.

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Join the 300,000 businesses that use Wistia to host their videos.