Phil Nottingham

From Video Content to Video Strategy

Phil Nottingham is the in-house video marketing expert and chief meme generator at Distilled. Coming from an eclectic background in theatre dramaturgy, broadcast technology, video design, stage-combat and social media, Phil now combines marketing prognostication with ranting both in the written and spoken form.

Phil talked about how to go from investing in video initially and having a few pieces to developing and implementing a fully-fledged strategy. Here are three key takeaways from Phil's talk:

  • ABV: "Always Be Valuable" is a core tenet of how Distilled does marketing. Consistent quality is more important than a consistent schedule.
  • Content isn't king; context is king. You should be hypertargeting your content.
  • Before creating a video, fill in the blanks: "The purpose of this video is to ____ the audience to ____."

Rand Fishkin

Rand Fishkin is a co-founder of Moz. He gave tactical tips on how to make a video reach a bigger audience, plus the broad strategy of how Moz has used video to reach millions of eyeballs.

Mackenzie Fogelson

Mackenzie Fogelson, the founder and CEO of Mack Web Solutions, talked about how to convince your boss, develop useful KPIs, and succeed in your larger marketing goals.

Mathew Sweezey

Mathew Sweezey, Marketing Automation Evangelist at Salesforce, spoke about how great companies are building influence with their consumers through better experiences, including strong video engagement.

Chris Savage

Chris Savage, the CEO and co-founder of Wistia, talked about how far video marketing has come and where it’s going next.

Phil Nottingham

Phil Nottingham, the video marketing expert at Distilled, talked about how to go from investing in video initially and having a few pieces to developing and implementing a fully-fledged strategy.

Heidi McKye

Heidi McKye, Creative Director of Education at Stillmotion, talked about how to tell the story story inside your brand or product.