Webinars + HubSpot

HubSpot-Ready Webinar Platform

Host polished webinars in Wistia and sync every registration, attendance, and engagement signal straight into HubSpot.

Trusted by over 440,000 customers

Why Wistia + HubSpot Work Better Together

Effortless & Polished

Create polished, on-brand webinar registration pages in minutes and capture leads using your existing HubSpot forms—no extra tools required.

Live & On-Demand

Host high-quality live webinars or run pre-recorded sessions with ease. Go live, manage presenters, and turn every event into evergreen content.

Deep HubSpot Sync

Send every registration, attendee action, and engagement signal—like watch time, heatmaps, and CTAs—straight into HubSpot for workflows, scoring, and reporting.

HubSpot form embedded in a Wistia webinar registration page

Build Branded Registration Pages Fast

Create polished, on-brand webinar registration pages in minutes. Add your HubSpot forms directly to Wistia so every registrant syncs instantly to your CRM without extra work or tools.

Live webinar engagement tracking dashboard

Track Engagement in Real Time

See who registered, attended, and engaged with your webinar in real time. Wistia captures watch time, drop-off points, heatmaps, and viewer actions so you can understand audience behavior and sync it directly into HubSpot.

HubSpot workflow builder with Wistia triggers

Automate Workflows With Webinar Actions

Use Wistia webinar activity—like registering, attending, or hitting key watch thresholds—to trigger HubSpot workflows. Enroll contacts, update lifecycle stages, score leads, and automate timely follow-ups based on real engagement.

Wistia AI editing tools for repurposing webinars

Turn Every Webinar Into Evergreen Content

Repurpose your webinar instantly with Wistia's built-in editing tools. Trim recordings, create highlight clips, export social cuts, and publish to Channels—all while keeping HubSpot enriched with ongoing engagement data.

Wistia interface showing webinars organized in Channels

Showcase Webinars in Organized Channels

Keep all your webinars easy to browse by adding them to Wistia Channels. Give your audience a clean, binge-worthy viewing experience while HubSpot continues tracking every view, click, and engagement signal.

Made for Modern GTM Teams

Wistia's webinar platform gives every go-to-market team the tools they need to attract leads, engage prospects, and turn webinar insights into HubSpot-powered action.

For Growth Teams

Growth teams can track registrations, attendance, and engagement across every webinar, sending qualified leads directly into HubSpot for faster conversion.

For Sales & RevOps

Sales and RevOps teams get rich contact-level insights—like watch time and heatmaps—inside HubSpot so they know exactly which leads are ready for follow-up.

For Content Teams

Content teams can turn every webinar into reusable assets—clips, highlights, and evergreen videos—while keeping HubSpot updated with ongoing engagement data.

“Wistia made it extremely easy to plan, produce, and promote our webinar. With everything happening in one platform, we were able to stay focused on the content instead of the tech.”
G Works Co-Founder, G Works

Common Questions About Wistia + HubSpot

Get quick answers about hosting webinars in Wistia and syncing engagement data into HubSpot.

Does Wistia integrate with HubSpot?
Yes. Wistia's native HubSpot integration syncs registration data, attendance, watch time, CTAs, and heatmaps directly into your HubSpot CRM. You can trigger workflows, score leads, update lifecycle stages, and view engagement on contact records.
Can I use HubSpot forms on my webinar pages?
Yes. You can embed HubSpot forms directly on Wistia webinar registration pages. Every new registrant automatically syncs to HubSpot with no custom setup or middleware needed.
What webinar analytics sync to HubSpot?
Wistia sends detailed analytics such as registrations, attendance, watch time, drop-off points, clicks on CTAs, and video heatmaps. All engagement is stored in HubSpot for reporting and automation.
Can Wistia trigger HubSpot workflows?
Yes. Webinar actions like registering, attending, watching a certain percentage, or interacting with in-video CTAs can be used to enroll contacts into HubSpot workflows or update lead stages.