Webinars for modern marketers

Marketo-Ready Webinar Platform

Host polished webinars in Wistia and sync every registration, attendance, and engagement signal into Marketo.

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Trusted by over 440,000 customers

Everything marketers need to run better webinars

Branded webinar setup

Create fully branded webinar registration pages and live experiences in Wistia—no third-party tools required.

Marketo data sync

Automatically sync registrations, attendance, and engagement data into Marketo for accurate attribution and follow-up.

Activate post-webinar

Trigger Marketo workflows, score leads, and personalize outreach using real webinar engagement signals.

Build webinars your brand actually owns

Create branded webinar registration pages and live experiences directly in Wistia. Keep your look, feel, and messaging consistent.

Sync webinar engagement to Marketo

Automatically pass webinar registrations, attendance, and engagement data into Marketo for smarter campaigns.

Turn engagement into automated follow-up

Trigger Marketo programs, update lead scores, and personalize follow-up based on how attendees actually engaged.

Social clips and repurposing from webinars

Extend the life of every webinar

Turn live webinars into on-demand video, social clips, and always-on assets that fuel future Marketo campaigns.

Organize and measure webinar performance

Track performance across live and on-demand views and use insights to improve future Marketo campaigns.

Webinars that work across teams

Wistia webinars fit naturally into how modern marketing teams plan, execute, and measure campaigns in Marketo.

Growth

Drive pipeline with webinars

Sales and RevOps aligning marketing and revenue

Sales & RevOps

Align marketing and revenue

Content

Create content that lasts

“Wistia gives us a deeper understanding of how our audience engages with video, which helps us create better experiences and drive results.”
Marketing Team Litmus

Common Questions About Wistia + Marketo

Get quick answers about hosting webinars in Wistia and syncing engagement data into Marketo.

Does Wistia integrate with Marketo?
Yes. Wistia's native Marketo integration syncs registration data, attendance, watch time, and engagement signals directly into your Marketo instance. You can trigger programs, score leads, and personalize follow-up based on webinar engagement.
What webinar data syncs?
Registration, attendance, and engagement data—including watch time, drop-off points, and in-video actions—sync from Wistia into Marketo for accurate attribution and automated follow-up.
Can I trigger workflows?
Yes, via Marketo programs. Use webinar actions like registering, attending, or watching a certain percentage to enroll leads into Marketo programs and drive personalized outreach.
Can I use Wistia without Marketo?
Yes. Wistia works as a standalone webinar platform. You can host branded webinars, capture registrations, and run live or on-demand events with or without the Marketo integration.