A Wistia Report

AI Video Marketing Trends

With data-backed insights from over 500 marketers, you can ditch the guesswork and strategize with confidence

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A look at the report

Preview some of our findings.

Illustration of stacked books inside a pink circular chart showing 51%.

51% of marketers ideate & script videos with AI 

Tools like ChatGPT and Gemini help marketers jumpstart the creation process.

Illustration of stacked VHS tapes inside a pink circular chart showing 85%.

85% say videos with AI elements perform better

Videos with AI-generated captions and visual effects perform better than traditional videos.

Illustration of bundled cash inside a pink circular chart showing 49%.

49% of companies have a dedicated AI budget

Most companies anticipate increasing that budget in the coming years.