Wistia vs ON24
Turn webinars into pipeline—not projects
Wistia helps B2B teams launch, repurpose, and measure webinars faster—with less complexity and more impact across your funnel.
Trusted by over 440,000 customers
Two platforms. Two very different approaches.
Wistia and ON24 both support webinar programs—but they’re built for different kinds of teams. Wistia is designed for marketers who want to move fast and drive measurable pipeline. ON24 is built for large, operations-heavy programs that require significant setup and support.
| Wistia | ON24 | |
|---|---|---|
| Platform focus | Video marketing platform with webinars built in—designed to drive pipeline across the full funnel. | Webinar and virtual event platform focused on large-scale, structured event programs. |
| Pricing structure | Transparent, scalable pricing designed for growing teams. See our pricing → | Custom enterprise pricing, often requiring annual contracts and higher upfront investment. |
| Ease of use | ✓ | ✕ |
| Speed to launch | ✓ | ✕ |
| All-in-one workflow | ✓ | ✕ |
| Content repurposing | ✓ | ✕ |
| Embeddable on your site | ✓ | ✕ |
| CRM integrations (HubSpot, Marketo) | ✓ | ✓ |
| Advanced event features | ✕ | ✓ |
| Best for | Nimble, agile marketing teams that value efficiency and speed to market. | Large enterprises running highly structured webinar programs. |
Your webinar. Your audience. Your pipeline.
With Wistia, webinars don’t live on someone else’s platform—they live on your site, as part of your marketing engine. Capture leads, control the experience, and turn every event into a long-term pipeline driver.
From one webinar to a full content engine
Don’t let your webinar end when the event does. With Wistia, you can instantly turn recordings into clips, gated videos, and on-demand experiences—fueling campaigns long after you go live.
Built for marketers—not operations teams
Wistia is designed so marketers can run webinars end-to-end without relying on technical teams. Set up registration pages, host events, capture leads, and analyze performance—all in one place.
Frequently asked questions
Get answers to common questions about how Wistia compares to ON24 for webinars, from features and integrations to pricing and scalability.
How does Wistia compare to ON24?
Wistia and ON24 both offer webinar capabilities, but they’re built for different approaches. Wistia is designed for marketers who want to move quickly, create content efficiently, and drive pipeline. ON24 is typically used by larger organizations running complex, highly structured webinar programs.
Can Wistia support enterprise webinar needs?
Yes. Wistia supports enterprise teams with features like CRM integrations (HubSpot, Marketo), lead capture, advanced analytics, and full brand control through embeddable webinar experiences—without the complexity of traditional enterprise platforms.
Does Wistia integrate with my CRM?
Wistia integrates with popular marketing automation and CRM platforms like HubSpot and Marketo, making it easy to capture, sync, and act on webinar leads without manual work.
Can I repurpose webinars with Wistia?
Absolutely. Wistia makes it easy to turn your webinars into clips, gated content, and on-demand experiences—so you can extend the value of every event across your marketing channels.
Is Wistia easier to use than ON24?
Wistia is built with marketers in mind, offering a more intuitive interface and faster setup. Most teams can launch webinars without needing dedicated operations or technical support.
Where are Wistia webinars hosted?
Wistia webinars can be embedded directly on your website, allowing you to control the full experience, keep traffic on your domain, and create a seamless brand experience for your audience.
Scale webinar programs without operational overhead
Launch faster, repurpose content effortlessly, and turn every webinar into measurable impact across your funnel—with Wistia.