2021 State of Video Report: Highlights for Businesses Invested in Video Marketing

Over the past five years, marketers have had to adapt with a lot in order to keep up with the rapidly evolving marketing landscape. One thing that has remained constant, however, is the demand for video marketing. Video continues to be an essential tool marketers leverage to communicate and connect with their audiences and customers.

Get access to insights

In our 2021 State of Video Report, we’ll share compelling stats and trends that showcase where video stands today, how it has evolved over the past five years, and give you some key takeaways you can use in your own strategy.
We analyzed over 44 million videos that were uploaded between 2016–2020 across more than 500,000 accounts to build this report.
In it, we’ll look at data around:

Video creation & consumption

Video length & engagement

Video interactivity & conversion rates

Wistia is proud to help more than 375,000 businesses grow with video