Video Marketing Statistics: Elevate Your Strategy in 2023

You don’t need a crystal ball to get all the best video marketing statistics and insights for this year. Get our 2023 State of Video Report!

February 28, 2023

Topic tags

Austin Canary


What’s a truly effective video marketing strategy? How do videos perform for other companies? Where does a video lead capture form convert best? If you’re asking these questions while staring into a crystal ball, stop!

This year, we surveyed over 1,500 businesses and analyzed more than 80 million videos uploaded to Wistia. We’ve gathered metrics on how businesses use video and uncovered data from our video platform. Then we packaged up all those sweet video insights into a single cohesive video stats report to help you create a winning strategy.

You can find all these video stats and metrics in our 2023 State of Video Report. In case you need more convincing (and if you’d like a sneak peek of what’s in the report), we’ve compiled 23 compelling video marketing stats to support your marketing efforts this year.

See the 2023 State of Video Report

Get all the video stats on our report page, complete with a video breakdown — and download the full report to have all the data at your fingertips.

How to approach video marketing in 2023

More and more marketers are making video a key part of their marketing strategy. Videos are not only the most engaging medium to educate your audience, but they also help you connect with your audience on a human level, establish your brand’s voice and core values, and strengthen your overall brand image over time.

Before we get into the nitty-gritty stats, let’s take a peek at the characteristics that make up the highest-performing video content — plus the qualities of the best video marketing platforms — as you embark on your 2023 video marketing journey.

Elements of the best-performing video content

We’ve got a lot of resources on our blog to help you create marketing videos that perform well. Here are the elements you’d find in a high-quality video:

  • A strong video hook and structure
  • Consistency with your brand’s voice, tone, and core values
  • An engaging story
  • Information your audience is looking for
  • An optimal video length
  • A compelling Call to Action (CTA)
  • Clear and captivating audio and visuals
  • A relevant, eye-catching thumbnail
  • Platform-specific style and messaging

We know it looks like a long list of tiny details, but each one plays a big role in making sure your video performs well. Once you have a great video ready, the next step is launching it into the world. You need the right tools and resources to help your video successfully reach and engage your viewers. All the more reason to have a solid video marketing platform, right?

Qualities of the best video marketing platform

Choosing the perfect video marketing platform for 2023 means finding one that fits your team’s specific needs. Look for a platform that offers a variety of qualities so you can prioritize what matters most to your team and tap into other features as your team’s needs evolve over time.

Wondering what qualities to look for in a video marketing platform? We’ve got you covered:

  • User-friendly interface to ensure an easy and smooth experience
  • Intuitive video library organization to categorize and find your videos effortlessly
  • Integrations with other marketing tools to streamline your workflow
  • Built-in video editor to save you the trouble of downloading and uploading videos for editing
  • Detailed video analytics to measure viewer engagement and help you make data-driven decisions
  • Customizable video player to match your brand and enhance the viewing experience
  • Accessibility features to make it possible for everyone to access and enjoy your videos
  • Stable and secure video hosting to guarantee that your videos always perform well
  • Fast load times to keep viewers engaged
  • Automated video SEO to improve your videos’ discoverability

A video marketing platform that offers all these qualities streamlines your video marketing workflow, helps you optimize your video performance, and makes it super easy to offer a great viewing experience.

Get the full 2023 State of Video Report

Looking at industry data is crucial for creating a robust marketing plan. Year after year, it’s evident from our report that video is a highly vital marketing tool for businesses — the 1,500+ Wistia users we surveyed agree. But don’t simply take their word for it. Look at the data!

When you get your copy of the 2023 State of Video Report, you’re not just getting survey insights. We’re also providing you with hard data and trends straight from our video marketing platform. The incredible video marketing stats here are just the beginning. Download our full report to get all the sweet video data your B2B heart desires.

February 28, 2023

Topic tags

Austin Canary


Mailing list sign-up form

Sign up to get Wistia’s best and freshest content.

More of a social being? We’re also on Instagram and Twitter.