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Featured : Company News

"Monetize Backwards" to Build a SaaS Business That Lasts

When you monetize backwards, you start with a paid-only product and go freemium after you've accumulated enough data to make smart pricing decisions. You increase...
by Chris Savage - July 7, 2015 -

Competitive Air Guitar: It's Real, and It's Spectactular

Company News - July 3, 2015 - - Camille Barichello
Featured : Strategy

Hillary Clinton's Video Marketing Strategy is Broken

Once someone invests their time in watching your video, they are primed to take action, so make it easy for them. Ask clearly, ask directly, experiment with...
by Casey Henry - July 2, 2015 -
Featured : Strategy

How Video Could Improve Your Next Retargeting Campaign

Retargeting is a common marketing technique that serves ads to people who have visited your site or specific sections of your site. This is a great way to remain...
by Casey Henry - July 1, 2015 -
Featured : Strategy

Communicating the Complicated With Video at ConforMIS and Onshape

Complicated products and processes are difficult to explain online. Text often falls short (or drags on for too long), and static images are inherently limited in...
by Meryl Ayres - June 30, 2015 -

Bapak and Ibu: A Honeymoon in Indonesia

Company News - June 25, 2015 - - Beth Brown
Featured : Strategy

Collect More Emails With Video: Analyzing Conversion Rate Data

With the introduction of Timeline Actions and improved Wistia analytics came a thirst for more data, more analysis, and more answers. A marketer's dream! Once we...
by Ezra Fishman - June 24, 2015 -

Welcome Customer Champion Gordie to Wistia!

Company News - June 22, 2015 - - Alyce Currier

What We're Reading (Part 2)

Company News - June 19, 2015 - - Meryl Ayres
Featured : Strategy

4 Branding Lessons from Asking MailChimp Anything

Last week, we had the good fortune of spending half an hour with two marketers from a company we really admire: MailChimp! Marketing director Mark DiCristina and...
by Alyce Currier - June 18, 2015 -
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