Wistia is a video marketing platform built specifically for business.

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Starting on July 17th, we took note of a change in how videos are displayed in search results. It seems like Google is no longer showing video snippets for anyone but a few big brands and YouTube. Regardless of whether this is a short-term test or a permanent change by Google, this seems like a good time to re-evaluate how video best fits into an ever-evolving SEO...
July 24, 2014. Casey.
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Video Faux Pas: Unintentional Jump Cuts

You might already be familiar with the disorienting transitions known as jump cuts, or maybe the phrase "jump cut" sounds like a sweet karate move to you. Either way, you could still be creating them...

July 29, 2014. Meryl.
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Non Sequitur Fridays

Brewing Our First Kombucha

Kombucha is one of those things that people seem to either love or hate. For those of you who aren't familiar with this beverage, it's a carbonated, fermented tea that's slightly sweet, slightly tart,...

July 25, 2014. Kristen.
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iMovie Editing Tips: Getting the Most Out of Simple Software

From Final Cut to Premiere to After Effects, the video editing software world can be vast, complicated, and sometimes expensive. Luckily, if you have a Mac, iMovie comes free, and its set of tools is...

July 21, 2014. Danielle.
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Non Sequitur Fridays

Let There Be Dark

Here on the Wistia blog, we talk about lighting a lot. But today is Non-Sequitur Friday, so dang it, let’s talk about its complete opposite: darkness.

July 18, 2014. Dave.
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Where Did My Video Snippets Go?

Starting yesterday, you may have noticed that your search results started looking a little different, especially if you have been using video on your sites. According to Mozcast, there's been a big drop...

July 17, 2014. Casey.
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Welcome Marketing Guru Casey to Wistia

We're super excited to welcome Casey Henry to the Wistia team! He's bringing a ton of experience in marketing and analytics that we're stoked to learn from, but perhaps more importantly, he's already...

July 14, 2014. Alyce.
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Non Sequitur Fridays

Fifty Nifty Things to Do in Fifty States

I used to have an irrational fear of flying. Between 2001 and 2008, I flew once, and that was only because my then-girlfriend asked me very nicely. Contrast that seven-year drought to the hundreds of...

July 11, 2014. Matt.
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4 Techniques for Proofreading Your Video

Et voila! You've edited a complete proof of your video, and you're feeling like a champ. High fives all around. But how do you make sure it's bulletproof? After hours spent staring at the same footage,...

July 9, 2014. Meryl.
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Non Sequitur Fridays

Language Matters

This post is part of our  It's easy to overlook, but small nuances of language greatly impact our views and expressions of human relationships. A few years ago someone I met made reference to one...

July 4, 2014. Brendan.
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From Conversions to Connections: 3 Levels of Video Strategy

Like any challenging endeavor, great video marketing has a learning curve. Beyond the technical aspects of lighting, camera settings, and editing software, there’s also critical experience that’s needed...

July 2, 2014. Chris S..