Allow us to introduce our features.


Flawless delivery, on every device, anywhere in the world.

HTML5 or Flash

When you upload a video to Wistia, we automatically encode Flash and HTML5 versions at multiple resolutions.

Least Buffering Possible

These versions are stored on a network of servers all over the world, which instantly measure each viewer’s connection and deliver the best quality video with the least buffering possible.

Works on Every Device

This means crystal clear video anytime, anywhere, on any device.

Control how your video looks, feels, and functions

Focus on Context

Whether your video is large or small, inline or popover, autoplaying or gated, we make it easy to customize every detail so your video fits into place wherever you embed it.

Player Controls

Customize your video player so that it has only the controls and functionality that you need and looks great with the colors and design of your website.

Social Sharing Buttons

Easily add social sharing buttons to your video, so your viewers can share your video with everyone else.

Convert viewers into leads with tools built for business.

Collect Emails

Turnstile is an easy way to add an email collector to your video so that you can connect with those interested in your content. You can place Turnstile before, after, or anywhere in the middle of your video.

Integrate With Email Marketing Platforms

Link Turnstile directly to your favorite email marketing and marketing automation tools to add leads directly to your email lists, set up autoresponders, and trigger drip campaigns.

Calls to Action

Guide your most engaged viewers exactly where you want them to go with a clickable call-to-action at the end of your video.

Measure and improve your videos with powerful analytics.

Measuring what matters

The first step to improving your video strategy is to start measuring it. As you learn what engages your audience, you can use that data to inform and improve your next videos.

Video Heatmaps

Every view generates a heatmap, which shows exactly which part of the video the viewer watched, skipped, and rewatched. You'll also see what videos they've watched before, so you can learn what your customers watch before they purchase.

Engagement Graphs and Trends

Aggregating this information shows you where people drop off and which content performs best with your audience. Use Trends to see how your entire video library performs over time and helps build your audience.

Use your videos to bring traffic directly to your website.

Video SEO

Creating video sitemaps is easy, and it helps search engines read the content of your videos. This means your videos rank higher in search results, and so do the pages they’re on! Most importantly, these links will bring traffic to your own website (not a third-party host) and your own content.

Social Media

We’ve integrated with Twitter to make Wistia videos watchable from within a tweet! Our embeds also play nicely with Facebook and Wordpress, making it easy to push a new video out to your audience. Use our social sharing buttons to get your video seen on social networks and to allow others to embed your videos.

All Features

  • Player Controls

    Change the color, size, controls, and thumbnail of your video.

    Take full control of how your viewers experience your content. You choose the player controls, the thumbnail, embed behavior, and the colors so that your videos feel like an integrated part of your website.



  • Private Sharing

    Share and collaborate around video with password-protected security.

    Our tools help you manage private content like training videos, paid-access content, and videos that are still in production. Private video sharing lets you control who's invited, manage what they can see and do, and monitor how they interact with your videos.



  • Social Sharing

    Share your videos and track their viewing on your favorite social services.

    Post your videos directly to Facebook and Twitter and track their success. Add social buttons to your video so viewers can share and embed it themselves (with the social buttons still attached).



  • Call-to-action

    Include a clickable call-to-action at the end of your video.

    A viewer watches your video to the end. They’re clearly interested, but now what? In a post-roll call-to-action, you give viewers a clickable link to your product page, to more of your videos, or anywhere you like.



  • Captions

    Pair captions with your video to boost SEO and improve accessibility.

    Upload your own time-coded captions or have us create one. Then, display as captions on top of the video. The captions text will be included with the embed code to help with SEO.



  • No ads!

    Your content belongs to you, not us. No ads. Ever.

    No popups, no links to other people's videos, no links away from your own website. Just your content, free of distractions.



  • Turnstile Email Collector

    Turn your video into a lead generation machine.

    Our Turnstile feature allows you to place an email collector before, after, or at any time during your video. You can store the collected emails in your Wistia account or have us automatically pipe them directly to your favorite email marketing tool. With Turnstile, your videos now directly convert visitors into leads.



  • Wistia Labs

    Experimental integrations, plug-ins, and extensions.

    Wistia Labs is where you can find our newest and most experimental video tools. From a Google Analytics integration to pop-up buttons to presentation syncing, we’re always cooking up new tools to make better business video. And if you’re looking for something we haven’t built yet, it’s all open source and well documented to make your developer’s job as easy as possible.

    See all the amazing Labs!



  • Playlists

    Embed a whole library of content in a single video player.

    Our HTML5 video playlists are a great way to include multiple videos on your website in a single embed. You can even update content in your playlist without needing to touch the code! Playlists are customizable and even have their own API for ultimate flexibility.

    Play with our playlist demo!



  • Video SEO

    Tools to improve your site’s SEO, not someone else’s.

    Our SEO tools ensure that your videos are found by search engines and that the results point back to your website. We make it a snap to create and maintain video sitemaps, and ensure they are always up-to-date so that Google has the best information about your video content.



  • Video Heatmaps & Engagement Graphs

    Track and analyze how individuals watch your video, second by second.

    Our engagement analytics help you improve your video marketing by showing exactly how your audience interacts with your content. See where viewers start to drop off and compare videos to learn your audience’s viewing patterns. These lessons can guide you as you re-edit current videos and hone the message of your next video.



  • Audience Trends

    See how your audience is growing over time and exactly what they are watching.

    Trends show you which of your videos are most popular over time, all in one graph. For a deeper dive, you can see individual viewers watching in real time. Click on any visitor and see their complete viewing history of your videos over time.



  • Email marketing

    Add videos to your email marketing campaigns and know exactly who watched them.

    Adding videos to your email newsletters can dramatically improve click-through rates and add a new dimension to your analytics. The email addresses of viewers are automatically passed into your Wistia analytics, allowing you to see exactly who's watching and how they're watching it.



Test these features on your own video!

Upload up to three videos for free,
or borrow one from us to try everything out.

Create a free account