Wistia is a video marketing platform built specifically for business.

Announcing SuperEmbeds

Viva La Revolución

Today we are pleased to announce the launch of a new feature we call SuperEmbeds. We've totally re-engineered the way video embeds work with the goal of giving you more advanced tools to customize your video -- tools that you can now deploy with a click of the button. Please watch the video, read the post, try out the demo page and let us know what you think!

In the not-so-distant past -- a past which overlaps with the present or future for many video hosting providers -- video embeds focused on one task: embedding the video. To add extra richness to the video experience, you or your crazy computer whiz friend had to build additional functionality on top of the existing embed, creating long, complicated codes built from barely compatible snippets, stitched together haphazardly to create something that only barely functioned (and probably experienced compatibility issues we shudder to think about).

We at Wistia were not content to exist in a world where functionality like social buttons, interactive transcripts, popovers, and calls-to-action were only accessible through a cumbersome process that only 1% of the population could successfully employ in concert (#OccupyWebVideo). We've always had labs with neat extra features available, but not everyone could make use of them. So, we've been working hard on a completely new way to handle video embeds. We're starting a video revolution, and its handsome hero goes by the name of SuperEmbeds.

These have been a work in progress for quite some time, and we've thought about it from all angles. First of all, in the true Wistia way, these embeds -- and all added functionality -- are compatible across all devices, without you having to think about it. They will work on your desktop, they will work across browsers, they will work on all mobile devices, with no extra work on your end. These embeds work seamlessly no matter how many additional "plug-ins" you decide to add -- we've devised a grid system that prevents conflict and tested it like crazy. An added bonus of this system is that it will be super easy for us to add new things in the future.

We've got a lot more to say about SuperEmbeds, so keep your eyes peeled for upcoming posts about how you can use new features like our Unified API and Calls to Action to your advantage. And as always, we're happy to answer any questions you may have at support@wistia.com!