Video marketing platform features
Your all-in-one video platform
Wistia brings your video and webinar workflows into one powerful platform so you can move faster, stay organized, and (gasp!) actually enjoy the process.
Trusted by over 375,000 customers
Host
Your team’s video hub
Keep your videos and webinars organized, on-brand, and ready to share, all without digging through email or jumping between tools.
Learn more about hosting

Keep it all organized
Use folders, tags, and filters to keep your library clean and easy to search.

Customize your player
Use your brand colors, add your company’s logo, and pick the playback controls.

Embed your videos
Drop videos into your site or emails with simple, reliable embed codes.

Take your videos global
Translate videos into 50+ languages with AI-powered video dubbing and lip-sync.
“Video management made easy!”
Thanks to Wistia, anyone on the team can easily upload, organize, and showcase our entire portfolio of videos in a sleek and searchable video gallery. The intuitive interface ensures quick access to all our content.
Scarlett Bush Director of Operations at Explainly
Market
Videos & webinars that work harder
Make your content more strategic with features that attract, convert, and keep your audience coming back.


Webinars
Host engaging, on-brand webinars complete with Q&A, polling, and audience chat. Then keep the leads flowing with on-demand recordings.

Leads
We’ve got everything you need to capture and nurture leads, from email collection forms to integrations with your marketing automation platform.

Video collections
Create spiffy hubs for your branded series, podcast episodes, or other related videos in minutes. No coding required.
“Elevated video marketing strategy made simple.”
Wistia’s found the perfect balance for a video hosting platform. We use it for everything: lead capture for marketing videos, chaptered long-form webinars, internal documentation—the works.
M. Tre Gonzalez Director of Growth at OnCourse Systems for Education
Create
Make more videos, and make ‘em faster
Just open up your browser, and you can go from idea to shareable content with a single tool.

“Wistia has helped streamline video production.”
Wistia is key for me to find clips, make notes and edits, and collaborate with vendors and internal teams.
Gabriel Carrejo Head of Global Content Marketing at Automation Anywhere
Analyze
Stats, meet strategy
See how every video and webinar performs, from total plays to individual viewer behavior. Use heatmaps and A/B testing to optimize your content, then send viewer data right into your other marketing tools.
Learn more about analytics
“The best video marketing platform.”
The analytics capabilities within the tool are really well built. I have used a couple of competitors in the past that weren’t nearly as streamlined and easy to use as Wistia!
Jake Matulewicz Director of Marketing & Customer Experience at Symmons Industries
Do more with our integrations
Take your marketing and sales game up a notch when you connect Wistia to your favorite platforms.
Visit the Wistia integrations directoryDo all things video with Wistia
We’ve got the tools you need to squeeze more juice out of your videos.

Recording
Create super polished videos with just your laptop.
Collaboration
We’ve made getting feedback simple and fun. Really!
Management
Store, organize, find, and archive your videos in a jiffy.
Webinars
Hosting webinars is now a piece of cake. Preferably red velvet.
Podcasting
Upload your pod and we’ll distribute it to top directories like Apple and Spotify.
Engagement
Key features that turn passive viewers into active ones.
Editing
Zhuzhing up your videos has never been easier.
Video galleries
Build an on-brand page for all your content. No coding required.
Embedding
Copy and paste our embed code onto your page for reliable playback on any device.
Video analytics
Get nerdy with key metrics, heatmaps, and A/B testing at your fingertips.
SEO
We automatically optimize your videos for search to get you more views.