What Happened at Wistiafest?
We gathered at the Wistia headquarters to get acquainted over drinks, oysters, and a dunk tank.
We heard talks from Chris Savage, Phil Nottingham, Rand Fishkin, Mack Fogelson, Mathew Sweezey, and Heidi McKye about the latest in video marketing.
We met at the Wistia headquarters for cold brew coffee, breakfast, and small workshops led by Wistians to encourage more interactive learning.
We brought together some of the best minds in video production and marketing to share their stories and teach what they know about using video.
Rand Fishkin is a co-founder of Moz. He gave tactical tips on how to make a video reach a bigger audience, plus the broad strategy of how Moz has used video to reach millions of eyeballs.
Mathew Sweezey, Marketing Automation Evangelist at Salesforce, spoke about how great companies are building influence with their consumers through better experiences, including strong video engagement.
Phil Nottingham, the video marketing expert at Distilled, talked about how to go from investing in video initially and having a few pieces to developing and implementing a fully-fledged strategy.
WistiaFest includes a day of workshops, so you can get your hands dirty with the support of the Wistia team. The workshops will include things like:
Setting Up a Shot
Chris and Jeff covered why the reproduceable studio “shot” has been so important for us, and then how to reproduce it, step-by-step.
Using Video in "Boring" Industries
Chris and Laura covered how to come up with ideas for video in industries where video can feel particularly hard. The goal for our workshop was to get people thinking about content missions and why content that sells a mission is easier to talk about and share.
Video SEO Best Practices
Ben and Phil covered how to create content that fits your audience’s needs and interests, as well as how to get buzz going around that content organically.
Using Video Together
James and Jordan covered both how to get the most out of turnstile and how to think about using video in your email campaigns (both literally and via thumbnail).
Marketing with Video:
Kristen and Dave covered how to create content that fits your audience’s needs and interests, as well as how to get buzz going around that content organically.
From concepting to scripting and logistics, Elise and Dan covered why pre-production is crucial to video success. They also discussed how to plan efficiently while still allowing for creativity and spontaneity on-set.