That's a wrap on WistiaFest 2015.
We hope you'll be back next year!
Expert speakers
Hands-on workshops
Social events
Sarah Green Senior Associate Editor at Harvard Business Review
Managing Video Teams and Processes
Under her tenure as the host of HBR’s IdeaCast, the podcast has twice been nominated for a National Magazine Award and routinely tops lists of the most popular business and management podcasts. Sarah also manages daily content for, edits articles for the website and magazine, edits books and ebooks, and manages the video program.
Ann Handley Chief Content Officer at MarketingProfs
Uncovering Your Most Authentic Stories
Ann Handley is a Wall Street Journal best-selling author, keynote speaker, and the world’s first Chief Content Officer. Ann speaks and writes about how you can rethink your business's marketing strategy. She is the Chief Content Officer of MarketingProfs, a training and education company with the largest community of marketers in its category.
Justine Jordan Marketing Director at Litmus
The Hidden Talents of Email
In addition to being an email critic, cat lover, and explain-a-holic, Justine is also marketing director at Litmus. You can find her organizing the world's only conference for people who make email, editing Litmus' latest blog post, or speaking at industry events. She’s strangely passionate about email, hates being called a spammer, and isn't scared to belch on camera.
Phil Nottingham Senior Consultant at Distilled
Developing a Social Video Strategy
Phil is the in-house video marketing expert and chief meme generator at Distilled. Coming from an eclectic background in theatre dramaturgy, broadcast technology, video design, stage-combat, and social media, Phil now combines marketing prognostication with ranting both in the written and spoken forms.
Wil Reynolds Founder of SEER Interactive
Building a More Human Brand
Wil got his start in internet marketing in '99, when he joined a web marketing agency and began spearheading SEO strategies for Fortune 500 clients. He is passionate about driving traffic to sites by doing what he terms "RCS" and analyzing the impact that traffic has on the company's bottom line.
Chris Savage CEO at Wistia
Driving Creativity with Data
In an era before Wistia, Chris worked in video production, where he helped produce and bring to theaters an Emmy Award–winning feature-length documentary. Chris gets amped up talking about entrepreneurship, marketing, video, company building, and behavioral economics.
Brendan Schwartz CTO at Wistia
Measuring Video Effectiveness
At Wistia, Brendan relentlessly pursues simplicity in the product, technology, and design. He thinks a backend service should be less like a Swiss Army knife and more like, you know, a single knife that’s really, really good at the one job it has to do. Talk to him about self-driving cars, fly fishing, or bizarre hypothetical questions, and he'll get really riled up.
Connect with others who care about the same things you do! Workshops at WistiaFest are a unique opportunity to share personal experiences and learn in a small group. Attendees will choose two of the following tracks:
Video Production
Get your fill of beginner-intermediate production tips, including helping people feel comfortable on camera and making your low-budget video look professional.
  • Creating a Comfortable Shooting Environment
    Chris Lavigne, Wistia
  • Improving Your Shot By Adding Gear, Not Shooters
    Meg Rodney, LensProToGo
  • DIY Production Hacks Without the Hassle
    Nick Piegari, Little Big Labs
Post-Production and Editing
Get advice on choosing the right editing software for your needs, basic editing concepts and tricks, and advanced techniques like color correction and motion graphics.
  • 10 Practical Edits to Polish Up Your Video
    Trevor Holmes, Wistia
  • Improving Your Story with a Strong Post-Production Workflow
    Brian Bruzzi, IndieWhip
  • When and How to Use Animation: From Concept to Execution
    Margarita Iosif, Distilled
Pre-Production and Concepting
Learn how to effectively plan for each video you make, including idea generation and scripting. It can be trickier than it seems, but it’s super important!
  • Pre-Production: Saving Your Time by Taking Your Time
    Dan Mills, Wistia
  • Navigating the Treacherous Path of Concept Buy-In
    Keith Frankel, CreativeMornings Boston
  • Better Than Boring: Business Video in the 21st Century
    Kevin Cline, Zendesk
Using Video Across Your Business
Hear from audience-building experts on how to use video consistently in your content strategy and as a tool to scale communication.
  • How to Develop a Video Content Strategy
    Phil Nottingham, Distilled
  • Scaling Communication with Videos
    Felix Cha, Unbounce
  • Using Video Everywhere: Business Video Ideas You Haven't Thought Of
    Max Anderson, Tony Calvis, & Yoel Lustgarten, Nextiva
Marketing with Wistia
Make video work harder for your business with these tips on integrating video strategy with site metrics, lead generation, and – wait for it – social and YouTube!
  • Establishing Focused Marketing Goals
    Mack Fogelson, Mack Web
  • Building an Engaged Audience with Video
    Ezra Fishman, Wistia
  • Using Video (and Wistia) to Create a More Efficient Funnel
    Casey Henry, Wistia
Building a Brand with Video
Think your industry is too boring for great video? We’ll convince you otherwise. Learn how even the biggest B2C brands are realizing the importance of humanizing your brand, and get takeaways on how to start putting a human face on your own business.
  • Lead With Your Values
    Mark DiCristina, MailChimp
  • Strengthening Your Brand Through Partnerships
    Elliott Wiley, All Star Code
  • Humanizing Your Brand
    Brenton Williamson & Matt Heder, BambooHR
Running a Video Business
Video is your business! You’ve got videography down pat, but here, you’ll learn from experts about running your business, working with clients, and proving the value of video to others.
  • Building and Maintaining Great Relationships with Your Clients
    Nicole Baldinu & Omar Zenhom, The $100 MBA
  • Lessons from Running a Successful Video Business
    Chandler Quintin & Paul Kettelle, IndieWhip
  • Balancing Strategic and Emotional Value in Business Video
    Ian Servin, Sculpt
Monday, May 18th
Wistia HQ (17 Tudor St, Cambridge)
6 PM / Welcome Reception
Register, get loose, and learn all the details you need to know about the days to come. Snacks and some of our favorite beverages will be provided.
Royal Sonesta 2nd Floor Foyer
8:30 / Breakfast
9:30 / Opening Remarks
9:45 / Chris Savage
Driving Creativity with Data
10:30 / Break
10:45 / Phil Nottingham
Developing a Social Video Strategy
11:30 / Ann Handley
Uncovering Your Most Authentic Stories
Ground Floor
12:30 / Lunch and Discussion
2nd Floor Breakout Rooms
2:00 / Workshop Track 1, Session 1
2:45 / Break
2nd Floor Breakout Rooms
3:00 / Workshop Track 1, Session 2
3:45 / Break
2nd Floor Breakout Rooms
4:00 / Workshop Track 1, Session 3
2nd Floor Foyer
5:00 / Happy Hour
Buses leave from Royal Sonesta Lobby
6:00 / After-Hours Adventures
If you registered for the Red Sox Game at Fenway Park or the Boat Cruise down the Charles River, depart for your adventure from the lobby!
Royal Sonesta 2nd Floor Foyer
8:30 / Breakfast
9:30 / Wil Reynolds
Building a More Human Brand
10:15 / Sarah Green
Managing Video Teams and Processes
11:00 / Break
11:15 / Justine Jordan
The Hidden Talents of Email
12:00 / Brendan Schwartz
Measuring Video Effectiveness
Ground Floor
12:30 / Lunch and Discussion
2nd Floor Breakout Rooms
2:00 / Workshop Track 2, Session 1
2:45 / Break
2nd Floor Breakout Rooms
3:00 / Workshop Track 2, Session 2
3:45 / Break
2nd Floor Breakout Rooms
4:00 / Workshop Track 2, Session 3
Wistia HQ
5:00 - 8:00 / Closing Party
Buses will be leaving the Royal Sonesta lobby at 4:45 pm for Wistia HQ. Unwind with DDR, photo booth, cornhole, DIY & pro gear demos, and oysters.
Who is Wistiafest For?
Last year, video innovators in a wide variety of roles gathered from all over the world to represent the future of video marketing. WistiaFest is for:
CEOs, founders, and entrepreneurs
Takeaways: how to build your brand with video, where video fits in your business strategy, and which production options are right for your company.

Percent of last year's attendees
Marketing directors and content strategists
Takeaways: how to integrate video with your existing marketing strategy and tools, tips on coming up with consistent content, when video is the most effective medium, and how to measure the success of your efforts.
Percent of last year's attendees
Videographers, designers, and art directors
Takeaways: the latest trends in business video production and gear, strategies for proving the value of video to clients or in-house collaborators, and authentic storytelling for brands.
Percent of last year's attendees
Customer success leaders and training managers
Takeaways: how to scale communication effectively with video, pre-production tips for clearly conveying a message to your audience, and when to use video for customer training or internal use.
Percent of last year's attendees
  • Max Anderson, Nextiva
    WistiaFest provides information and hands on experience that is extremely useful for both beginners to video and experts alike. It was amazing to get an insight into how other attendees use video in their own industry and then apply those techniques to my own work.
  • Victoria Araj, Quicken Loans Blog Team Leader
    WistiaFest offers a comfortable setting with peers who are seeking the same goals. Want to be better at marketing using video? Want to engage your audience and broaden it? Want to quantify and measure its success? Come to WistiaFest and make it happen.
  • Ben McCormack, Fog Creek/Trello
    When I decide to take time away for a conference, I want to make sure I'm not wasting my time. There was no time wasted at WistiaFest, which was packed end-to-end with incredibly valuable content and constant opportunities to get to know great people.
  • Elijah Tiegs, Moz
    The variety of expertise between the speakers and fellow attendees make Wistiafest a great place to learn and problem-solve. I came away with a dozen new ideas for how to improve our video processes.
  • Jared Serfozo, Accrisoft
    The perfect mix of learning and cocktail hours, WistiaFest is like a house party with hundreds of your friends; but these friends all like talking about online video. Learn what equipment everyone else is using and the secrets Wistia uses. Also, there was a dunk tank... and dunk tanks are awesome.
Need help convincing your boss?
We’ve got you covered.
Ready for WistiaFest 2015?
We can't wait to see you.
Getting here
Fly into Logan Airport and take a short cab ride or the subway—called the T—to the Lechmere stop on the green line.
Staying here
Wistia has arranged for a limited number of discounted hotel rates ($369/night) at the Royal Sonesta Hotel , which is the venue for speakers and workshops on the 19th and 20th.
Can I apply to be a speaker? Can I suggest someone as a speaker?
We have most of our slots nailed down, but we do have a few other opportunities to get involved with WistiaFest. Feel free to shoot us a note at
Can I get a refund on my ticket?
We’ll miss you, but we’ll definitely try! Email us, and we’ll see what we can do.
Can I transfer my ticket to someone else?
Sure, but we’d appreciate some notice, so that we can update our registration info. Please email us for any ticketing changes.
Why do I get an error message when I try to book a hotel room?
The discounted hotel room blocks are only available for the evenings of May 18, 19, and 20. If you want to book additional nights before or after WistiaFest, you’ll need to do that separately, through the regular Royal Sonesta site.
View the WistiaFest Code of Conduct

In light of recent public conversations spurred by behavior at other conferences, and in the spirit of being both proactive and inclusive, it's important for us to communicate our commitment to providing a harassment-free conference experience for everyone, regardless of gender, gender identity and expression, sexual orientation, disability, physical appearance, body size, race, age or religion.

We do not tolerate harassment or exclusionary behavior in any form. Conference participants violating these rules may be sanctioned or expelled from the conference without a refund at the discretion of the conference organizers.

We want WistiaFest to be a comfortable, positive experience for everyone, and we want to foster a welcoming, considerate atmosphere. We ask that everyone conduct themselves in a polite, respectful manner, even if disagreements occur; we're all here to learn from one another!

If you experience or witness anything that makes you uncomfortable, online or offline, please alert a Wistia employee or send an email to community manager Elise Ramsay at We welcome your feedback, and thank you for working with us to make WistiaFest a safe, enjoyable, and welcoming experience for everyone!

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