Media Trends

All about the media trends section of your account analytics! WOOHOO!

Media trends allow you to see a high-level view of all of the viewing and listening data in your account. Learn all about account-level trends and project-level trends.

Wistia provides detailed insights into the performance of a single media, an individual project (like a collection of your tutorial or marketing videos), or the entire account (perhaps all the medias across your website).

A note to our friends with Podcasts and the updated version of Channels: the stats for videos housed in an updated Channel are included in your account-level video trends. Audio stats are not included in account-level trends at this time. Account-level trends do not currently include the option to filter by Channels. To learn more about how your Channel is performing head on over to the Channel Stats Page.


Sorting data is crucial to understanding it. You’ve got a lot of data in your Wistia account, so it’s helpful to use sorting to make sense of all those sweet analytics.

With sorting you can prioritize analytics data in the ways most useful to you. Above the graph you can choose Projects or Videos, and select date ranges (Months, Weeks, Days).

You’ll also be able to pick a specific date range. Either select one of Wistia’s preset options, or choose your own date range by typing it in.

Drill down further below the graph to sort by attributes like amount of embedded medias, date created, or number of plays. The sorting bar is slightly different at the account and project levels, so heads up!

Projects/Media List

Underneath the Trends graph is the list of projects or videos that are represented in the graph. To drill down to the project or video-level, click its title.

Customizing the View

By default, the Trends page will show you all-time analytics for all projects in your account. This allows you to see all the views by time as you move your cursor around on the map. The details for the views across the account will appear below the trends table. These options can be clicked, to help you sort results. Want to see the projects with the lowest number of embeds? Double click that Videos Embedded option.

To see the data for a specific project compared to the others, use the selection tool functionality. Clicking on one specific project in either the list view or in the graph will “lock” it, so you can view the analytics performance for the project more specifically.