What's in a name?
A company’s name should be fun to say. It should have one obvious spelling and one obvious pronunciation. It’s best to pick a word that’s available as a domain name, which sort of limits you to made-up words.
Is Wistia a made-up word?
It is! We thought it sounded cool. Also, “Wist” is an archaic past tense of “wit,” so it’s related to knowledge. And video is all about conveying knowledge! The “-ia” is purely aesthetic.
Isn't Wistia also a type of plant?
No, that's wisteria.