Wistia was founded in 2006 by Brown University graduates and best friends, Chris Savage and Brendan Schwartz. After the initial launch in Brendan’s living room, our team grew and spent the next decade focused on creating products for video creation, distribution, and measurement, building a customer base of more than a half-million businesses worldwide.
From the very beginning, we’ve always been driven to create a lasting business that not only provides our customers with great products, but also the free educational content they need to be successful with video — and in business. On top of that, we’re always striving to make sure that our team is inspired to do meaningful, quality-driven work. And that’s why the common “growth at all costs” approach to a venture-backed business didn’t feel like the right path. That’s why, in 2017, Wistia raised $17.3 million dollars in debt to buy out the company from investors and refocus on growing profitably and sustainably for the long term.
Buying back the company has given the team freedom, confidence, and the ability to invest in initiatives that provide value to Wistia’s customers, not just the ones that drive business growth. One example of a value-driven initiative was the creation of our first original series, “One, Ten, One Hundred” in 2018, where we spent $111,000 on ad production to find out how budget affects creativity. The series ended up winning two Webby awards and became the beginnings of the most recent product innovation — supporting companies creating long-form video content to build a brand.
As it turns out, taking back control over the business gave Wistia not only more creative freedom — but more profitability, too. And this approach is not going unnoticed. In 2019, Chris and Brendan were co-recognized with the honor of being named New England Entrepreneur Of The Year.
Today, Wistia employs more than one hundred people (and one dog), and we’re looking to support the leading brands of tomorrow with our products and our creative content.
The days are short. The years are “rapped-up” in a video that’s even shorter.
If you’re curious about what we’ve been up to year after year, check out our “rap-up” videos that feature our teammates, major product updates, and company events.
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Media and brand resources
Wistia is recognized as a leader in the marketing software space, enabling small and medium-sized businesses to leverage their video content to generate brand affinity. By bringing the immersive viewing experience consumers are familiar with from TV-streaming platforms to the business world, any business can market like a media company. With Wistia, marketers can create their own Channel on their websites and then use a suite of tools to convert video viewers into subscribers and brand advocates. Today, more than a half-million businesses across 50 countries depend on Wistia’s products to power their brand marketing, including HubSpot, MailChimp, Sephora, Starbucks, and Tiffany & Co.