Put pep in your business video's step
Wistia has the features to help you grow with video.

Secure your videos

Take complete control by restricting where videos can be played and how they look on search and social

Generate new leads

Tie Wistia to your favorite email tools to capture leads in your videos and send them to your lists

Improve your SEO

Wistia videos use JSON-LD to ensure your videos rank for pages on your website, not YouTube.com

Understand your data

Create better content by understanding how viewers interact and engage with your videos

Calls to action and email collectors

Turn passive viewers into active audience members. Link our Turnstile email collector to your favorite email marketing tool and we’ll pass new leads directly to your email lists. Direct viewers to your sign-up page, more videos, or other parts of your website with calls to action.

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Video heatmaps & viewing trends

Every view generates a heatmap, which shows exactly which parts of the video the viewer watched, skipped, and rewatched. Trend Graphs let you track how your entire video library performs over time.

Easy embedding and sharing

Post videos and playlists to your website or share them via social media. We’ve integrated with Twitter to make Wistia videos watchable from within a tweet!

Works on every device

When you upload a video to Wistia, we automatically encode and deliver Flash and HTML5 versions at multiple resolutions. This means crystal clear video anytime, anywhere.

HD bandwidth detection

Our servers instantly measure each viewer’s connection and deliver the best quality video with the least buffering possible.

Customize your player

Customize the color and controls of your video player! Select the controls and functionality that you need, and make sure your video fits in with the design of your website. Your customizations will save to your video and automatically update on your site.

Engagement graphs

How well did your video capture and hold your audience's attention? Engagement graphs show you where people drop off and which content performs best.

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example engagement graph

Add thumbnails to your email campaigns

Embed video thumbnails in your email campaigns to entice your audience to visit your website. Each viewer will be tagged by email address helping to identify your anonymous visitors.

Viewer history tracking

Identify the most engaged prospects in your audience by tracking individual viewing history. See how each viewer interacted with your videos from the time that they first encountered your site until now.

Easy drag & drop organization

Organize your videos according to your filmmaking workflow, your organizational structure, or whatever suits you! If you don't get it right the first time, it's easy to rearrange or start over.

Collaborate with your team

Share internal or private videos

Selectively set permissions so you can securely share internal videos and collaborate with your team.

Collect feedback on your videos

Share videos and analytics with the rest of your team (or clients), and collect their feedback with time-coded comments.

Integrate with services you already use

Send video data from Wistia directly into your favorite marketing automation software to see how your videos are contributing to your overall marketing strategy. Learn more about how your video can work with HubSpot, Marketo, and Pardot.

IP Filtering of Video Data

Ensure that your video analytics are spotless and unaffected by internal testing or viewing by selecting IP addresses to filter out of your data.

Unbranded Player

Without the "Powered by Wistia" banner, your player appears even more polished and professional. Your message is at the center, with no distractions.

Domain Restriction

Take complete control over your videos by restricting the sites and domains where they can be played.

Video SEO

Wistia’s embed codes completely automate Video SEO. With our embeds codes we inject JSON-LD metadata (including transcripts) into your site's page. Embedded Wistia videos are indexed by search engines and return results for your website, not YouTube.