2022 State of Video Report

42+ million videos analyzed. 600+ customers surveyed. Get the full report for insights to use in the year ahead.

About our report

We analyzed user data from over 330K Wistia accounts and 42M+ videos uploaded to our platform from 2019–2021. We also surveyed over 600 customers to find out how they’re thinking about and planning their video marketing strategy this year. Based on video data trends, it’s clear the dramatic increases in video creation and consumption caused by the pandemic are here to stay. Brands, and their audiences, have one resounding message: We. Love. Video.

Here's a sneak peek at the insights you'll find in the 2022 State of Video Report:

Creation

See how many videos were uploaded to our platform, average video length, how often folks produced videos, and more.

Presentation

Learn how brands organize their videos, customize video players, provide accessibility, and more to present video content.

Consumption

Get a better understanding of video plays and total minutes watched, and look at that data compared to the total number of videos uploaded.

Engagement

Get engagement benchmarks you can feel confident relying on to assess video performance.

Growth

See how video can help capture leads, encourage repeat visits, and bring viewers into marketing automation workflows.

“Video has always been a vital part of our marketing strategy. Even still, we have increased our video marketing budget for 2022 so we can create even more content.”

Fraser Wallace
Senior Creative Services Manager at ForgeRock