Embed responsive, lightweight, and SEO-friendly videos on your site

With Wistia, your video embeds will load fast, fit seamlessly into your website design, and help you rank better in search.

Create embed codes faster than you can say “embed codes”

Once you’ve uploaded and customized a video in Wistia, you’re ready to embed! Simply choose your embed code type, and we’ll generate the code for you. Then, with an easy copy + paste, (voila!) you have an embedded video player right on your site.

Lighten your load time

Wistia’s standard embeds load asynchronously. That means when your page is loading, the video player — and all of your video’s SEO metadata — loads quietly in the background, without slowing down your site.

Easily embed your own Channel on your site and decide how you want it to display

With just a single embed code, you can take all of the videos in a Project and turn them into an engaging, binge-worthy Channel that lives right on your site. Plus, any changes you make will automatically be reflected, without having to replace the embed.


Your audience will click a single image or video to launch your Channel full screen.


Your audience will see your entire Channel in line with the rest of your content.

Responsive or fixed

You decide whether your video is responsive on your site, or fixed.

Enjoy automatic search engine optimization

All of our embeds automatically inject metadata via JSON+LD onto your website, optimizing your videos for search.

Fit your videos seamlessly into your website design

Embed a video inline with our standard embed or fallback iframe code, or make your videos “pop over” the page.

Customize your video, without replacing the embed code

Make changes to your video, without having to replace the embed code, and choose if you want a responsive or fixed embed.

Easily add an oEmbed

If your website is hosted on WordPress, you can set any embed code to be an oEmbed by simply checking a box.

Want to embed your first video?
It’s super simple!