Lead Generation

Convert your viewers into leads — faster

Use our lead generation tools to engage your audience, drive action, and help achieve your marketing goals with video.

Collect email addresses right from your videos

Turnstile allows you to capture email addresses at any point in your video’s timeline, so you can grow your email lists and drive qualified leads to your CRM. With customizable button copy and options for how you want your forms to display, you have control over the experience.

Encourage clicks with Annotation Links

Give your audience links to more information (like another page on your website, relevant content, or event registration forms), without interrupting their experience. Annotation Links discretely display in the upper right-hand corner of the screen, for as long as you want them to!

Add clear CTAs to drive action

Calls to Action (CTAs) help make the next step for your viewers a no-brainer. You can use text, images, or custom HTML as a CTA to send viewers to another relevant video or page. We’ll even pause the video to give your viewers a nudge to complete the action.

Include Eventbrite forms on your videos

Events are a great way to get more leads. And with our Eventbrite integration, it’s super simple to add your invite directly on your videos — without sending your audience away — as an Annotation Link or a form overlay. Plus, you’ll get a notification every time someone registers. (Score!)

Send your leads to integrated platforms

Integrate Wistia with your favorite email and marketing automation platforms like HubSpot, Marketo, and Pardot. With your tools combined, it’s never been easier to score and follow up with your video-generated leads to keep ‘em engaged.

Track conversions on your Stats page

Whether a lead clicks on an Annotation Link or fills out a Turnstile email collection form, you’ll see that data right on your Stats page. With all this information consolidated, you can determine which videos are most impactful for your business.

Convert more of your viewers today