Video marketing analytics
Analytics built for action
Track performance, optimize your videos, and drive real results.Start a free trial
Get top-down insights to maximize your return on investment.
Get a quick overview of your video library’s performance with key metrics like number of plays, visitor count, engagement rate, and conversion rate—all at your fingertips.
Understand how all the videos in your project perform. You can even filter by tags to see metrics for a specific group of videos
Keep tabs on each piece of content.
Discover the most engaging parts of your video with second-by-second play and replay stats. Plus, get insights on total plays, play rate, and average engagement.
Know exactly which parts of your video each viewer watched, rewatched, and skipped. Our heatmaps also show you what device and web page they used to play your video.
Publish your video in a bunch of places like your site, emails, or social posts. We’ll track its performance by embed location so you know where it gets the most visits, plays, and engagement.
See how your audience arrives at your video. And when you use UTM codes, we’ll show you how much traffic your video gets by campaign, source, and medium.
Optimize your videos’ impact on your business. Serve two thumbnails, videos, or versions of a video to your audience to see which one performs better.
See if the calls to action (CTAs), annotation links, and email capture forms in your videos are getting the job done. We’ll show you what percentage of viewers interact and take that next step.
Boost your bottom line with our MAP integrations.Learn more
Set up automatic alerts that let your sales team know when a prospect watches a certain percentage of your video and might be interested in your product).
Add an email collector to your video and start capturing leads. We’ll send those email addresses to your MAP so you can easily add them to your nurture flows.
Give your sales reps the inside scoop before they jump on a call. Connect HubSpot or Pardot to your Wistia account so they can see individual viewing data on prospects’ contact cards. .
“Wistia’s analytics give us deep insights into our customer journey. With Wistia, we get a big-picture view of which videos engage prospects and a detailed look at how they interact with each video, down to the specific sections they rewind or skip. Wistia helps us focus our efforts on what matters most.”
M. Tre Gonzalez Director of Growth at OnCourse Systems for Education
All that sweet video data? We’ve got it for your virtual events, too.Learn more
Stats like impressions, registrants, attendees, and engagement show you how successful your event really is.
See how many people tune in live, when they’re active in the chat, and when they drop off.
We’ve got all the tools you need to squeeze more juice out of your videos.
Create super polished videos with just your laptop.
Zhuzhing up your videos has never been easier.
We’ve made getting feedback simple and fun. Really!
Store, organize, find, and archive your videos in a jiffy.
We designed our player to be fast, customizable, and compatible with any browser or device.
Copy and paste our embed code onto your page for reliable playback on any device.
Build an on-brand page for all your content. No coding required.
Turn your videos into marketing machines.
Upload your pod and we’ll distribute it to top directories like Apple and Spotify.
Get all the As to your FAQs.
A: Video analytics provides teams with a complete view of how their audience engages with their videos. It gives them valuable insights such as total visits, average engagement per video, total plays, and play rate.
A: Video analytics can help teams understand audience engagement, allowing tailored content and a more meaningful experience.
A: Video analytics are the most effective tool for measuring video performance, which—let's face it—isn't always easy! They can help validate your video marketing strategy and give you a sense of your company's video return on investment (ROI).
By looking at the video data, you can understand how well your thumbnail is performing, which distribution channels are most effective, which video content is resonating the most with your audience, and which viewers are more likely to become new customers. When you understand how your videos are performing, you'll get better at video marketing because you can use that information to create video content your target audience will love.
A: You need video analytics to (1) better understand your overall video performance and (2) gain insights about where folks are most and least engaged with your content. It's also important to know if your video marketing efforts are generating leads. All of these things help you understand whether your video strategy is working so you can better plan for future videos.
A: Video data is generated when anyone watches (or doesn't watch) your video content in the places it's hosted, embedded, or distributed. When someone watches a video, the types of data captured are audience demographics like device type, viewer location, playback locations, watch time, average view duration, click-through rate, and more. And with Wistia's analytics tools, you can see metrics for all of your videos in one place.
A: We hate to say "it depends," but it's kind of true. Each metric plays a role in understanding different aspects of video performance.
The play rate can indicate how well your video's thumbnail is performing or whether you have your video embedded or distributed in the right places. The number of plays helps you understand your video's reach or popularity. Average engagement and individual viewer heatmaps show how your video content is received and whether your entire video is engaging. Traffic sources can help you gauge the success of your video campaigns. Your conversion rate will show you what percentage of viewers followed a CTA or filled out an in-video lead capture form.
All of these metrics paint a picture of your video performance, and what matters most depends on what you want to accomplish with your video marketing efforts.
A: You should monitor the video metrics that most align with your goals. When it comes to explainer videos or how-to videos, the average engagement will let you know whether your video resonates with your audience. If you’re creating a product demo, the conversion rate might be more important to monitor because the primary goal of these videos is generating leads. Think about what you want to accomplish with your video content and then determine which metrics matter most for those individual videos.