Inform your marketing strategy with detailed video analytics
Discover who’s watching your videos, how much they’re watching, and which ones are providing the most value for your business.
Track audience behaviors
Engagement GraphsGet a comprehensive view of audience trends like rewatches, drop-offs, and interactions with your video.
Viewer-based trackingIdentify and track the people watching your videos. Then, send this data to your CRM for smarter lead nurturing.
Video heatmapsSee exactly which parts of your video each individual viewer has watched, skipped, and re-watched.
Gather direct, actionable data
Get a look at the percentage of viewers who clicked play, percentage viewed, total time watched, CTAs clicked, and more.
Check out stats like shares, likes, and comments, for each of your videos shared to social media — in one place.
Send your data to integrated platforms
Connect your Wistia account to Google Analytics and automatically publish video events to your GA account.