Marketing Automation

Use video data to supercharge your lead workflow

With Wistia’s advanced marketing integrations, you can collect leads right from your videos, segment them, and interact depending on viewing behavior.


Integrate HubSpot with Wistia to build dynamic lists and incorporate them into your workflows. Wistia heatmaps will appear right in your contact’s timeline. From there, you can build workflows to automatically contact your most engaged viewers.


Trigger Smart Lists in Marketo based on Wistia viewing data and Turnstile entries. Then, segment and score leads according to their viewing events. Together, Marketo and Wistia make it easy to qualify prospects and act on promising leads with automated email campaigns.


Combine marketing automation and video with Pardot’s Wistia connector. With this integration, Pardot automatically tracks and scores your leads based on video viewing data. You can also collect and score leads through our email collector, Turnstile, and create tailored drip campaigns.

Make lead nurturing easier

Our integrations with HubSpot, Pardot, and Marketo make building email campaigns around viewing data, assigning leads to your sales team, and engaging with your audience in a personal way easy — and efficient. Save time with Wistia’s marketing automation integrations and keep your brand top-of-mind.

Learn more about using video in your marketing automation workflow

Check out our comprehensive guide over on the Wistia Library.

Interested in finding out more?