Marketing automation

Automate workflows with engagement

Score leads, alert sales, and trigger campaigns when you connect Wistia to your marketing platform.

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App integration tiles featuring logos from HubSpot, Salesforce, Adobe, and Tray.io on a purple gradient background.

Pick your platform

Learn how Wistia integrates with your marketing automation.

See the full integrations directory

MARKETING AUTOMATION FOR VIDEO

Turn plays into pipeline

A HubSpot form configuration panel overlapping a "Request a demo" form embedded in a video.

Never miss a lead

Add Wistia's form to your videos, or pull one in from your marketing platform. Every form-fill becomes rich contact data.

A "Watched 75%" engagement signal triggering an update to a prospect’s score in Salesforce.

Signals worth scoring

Turn engagement signals like 'watched 75%' or 'clicked video CTA' into scoring inputs and triggers.

A "new lead from video" notification for Brianna Bee, who watched 75% of a video, triggering a personalized follow-up email.

Workflows on autopilot

Engagement data automatically syncs to contact records, triggering personalized nurture flows and follow-ups.

MARKETING AUTOMATION FOR WEBINARS

Go from registration to revenue

A customizable webinar registration form with an option to send registrants to a ‘Webinar Leads’ list.

Track every registrant

Collect the information you need on a customizable registration page with your brand colors, font, and artwork.

A live webinar view showing registrant heatmaps with attendance, focused attendance, and chat activity tracked in real time.

Let your data do the work

Focused attendance, drop-off points, chat activity, and poll responses all hit your automation platform in real time.

A workflow trigger panel set to fire when a visitor watches a Wistia webinar, with options like ‘percent watched’ and ‘media name.’

Trigger flows & outreach

Automate alerts, lead scoring, and nurture flows based on how attendees engage with your event.

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Setup in 1, 2, 3

A person at a computer with an integrations panel showing HubSpot connected, alongside a "new lead from video" notification for Brian Blear.

1. Connect your platform
Drop in your platform credentials and get up and running in a few clicks.
2. Choose what to sync
Contact info, attribution data, and engagement—take your pick.
3. Build your workflows
Score leads based on watch percentage. Segment your audience using webinar attendance. Trigger flows with play events.

“The first thing a salesperson does when assigned a lead is look at the lead's activity in HubSpot. The most helpful information is often which videos they watched, how much of each video they finished, and if they watched a video again.”
Scarlett Bush Director of Operations

Video marketing automation is just the beginning

We’ve got all the tools you need to squeeze more juice out of your videos.

Management

Store, organize, find, and archive your videos in a jiffy.

Playback

We designed our player to be fast, customizable, and compatible with any browser or device.

Embedding

Copy and paste our embed code onto your page for reliable playback on any device.

Video galleries

Build an on-brand page for all your content. No coding required.

Podcasting

Upload your pod and we’ll distribute it to top directories like Apple and Spotify.

Webinars

Hosting webinars is now a piece of cake. Preferably red velvet.

Lead generation

Turn your videos into marketing machines.

Video analytics

Get nerdy with key metrics, heatmaps, and A/B testing at your fingertips.

Wistia API

Build custom video experiences for your site.

See all our features

Supercharge your workflows with automation