Video SEO

More traffic, more views, less work

Courtesy of videos automatically optimized for search.

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Copy embed code button on top of a video player on mobile

Embed some serious SEO

Wistia injects Schema.org mark-up into the head of that page to help your video content rank in search results. No extra coding. Just copy, paste, and start ranking.

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Video search result with highlighted transcript text over video software UI showing a video transcript

Leave transcription to us

Search engines can’t watch your videos. That's why we automatically transcribe every video and include the text in the structured data for your page. Talk about a zero-lift way to help your video show up in organic search results!

Large search bar over a webpage with three videos and an embed code button

Video galleries search engines love

A snazzy, branded collection of videos, each with their own search-optimized page? SEOh, yeah. It’s called a Wistia Channel, and you can add one to your site with a single embed code.

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Video search result driving to a brand’s site

Send more traffic to your site

When YouTube videos rank in search engines, they send folks to your YouTube channel. Wistia videos always drive back to your site, giving you more control over what your audience sees.

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Frequently asked questions

Get all the As to your FAQs.

  • Q: How does video SEO with Wistia work?

    A: Wistia embeds have been designed with search engines in mind, to ensure they are indexable out of the box. When you embed a Wistia video on any page, Google and other search engine crawlers can find and parse the videos without the need of a video sitemap. Asynchronous JavaScript is then used to inject schema.org structured data into the head of the page. This data informs the search engine of the video title, description, thumbnail, transcription, length, and chapters.

  • Q: What is SEO?

    A: SEO stands for Search Engine Optimization. It is a set of practices and techniques to improve the visibility and ranking of a website or web page on search engine results pages on Google and other search engines.

  • Q: How do I Create High-Quality Video That’ll Boost my SEO

    Wistia has a ton of resources dedicated to helping you create valuable videos for your business, whether you’re shooting with an iPhone, or are setting up a mini studio in your office. Check out our production blog for the top tips.
  • Q: How do I optimize my video for SEO?

    A: Wistia does all the hard work for you, so all you need to do is embed your video prominently at the top of a page and then give it a compelling title and description in Wistia, along with an eye-catching custom thumbnail.

  • Q: Can video improve SEO?

    A: Video improves SEO in two ways. Firstly, it indicates to search engines that a page has rich media included on it, which may make it more relevant for certain queries. Secondarily, it allows pages to appear in video mode searches and within video boxes in general web search. Therefore, video is best understood as a creative element that increases the number of queries your pages can rank for.

Ready to take Wistia for a spin?