Video SEO
More traffic, more views, less work
Courtesy of videos automatically optimized for search.
Trusted by over 375,000 customers
Get discovered across search and AI
You don’t need to code a thing. Wistia’s embedding options automatically add the right components to make your videos discoverable by Google, ChatGPT, and everything in between.
We’ll handle the transcription
Turn every video into searchable text. While search engines and AI can’t see your videos, Wistia makes sure they get the picture. Videos are automatically transcribed and optimized for discovery, so your content gets noticed where it matters.
Video galleries that search engines love
A snazzy, branded collection of videos, each with their own search-optimized page? SEOh, yeah. It’s called a Wistia Channel, and you can add one to your site with a single embed code.
Send more traffic to your site
When your YouTube videos rank in search engines, they send folks to your YouTube channel. Wistia videos drive traffic to your site, giving you more control over what your audience sees.
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We’ve got the resources you need to get up to speed on video SEO.
9 tips for better search results
Get the scoop on how to rank higher and satisfy search engine crawlers with your videos.
Your video metadata digest
JSON-LD? Video meta descriptions? We’ll break down these terms and have you optimizing your videos for search in no time.
How to boost local SEO with video
Learn how adding a video to your Google Business profile gives your small business a leg up over others in your area.
Video SEO
Search engine optimization is just the beginning
We’ve got all the tools you need to squeeze more juice out of your videos
Recording
Create super polished videos with just your laptop.
Editing
Zhuzhing up your videos has never been easier.
Collaboration
We’ve made getting feedback simple and fun. Really!
Management
Store, organize, find, and archive your videos in a jiffy.
Playback
We designed our player to be fast, customizable, and compatible with any browser or device.
Lead generation
Turn your videos into marketing machines.
Webinars
Hosting webinars is now a piece of cake. Preferably red velvet.
Video analytics
Get nerdy with key metrics, heatmaps, and A/B testing at your fingertips.
Marketing integrations
Automatically send video data to your favorite marketing tools.
Accessibility
Everything you need to create an inclusive video experience.
Frequently asked questions
Get all the As to your FAQs.
How does video SEO with Wistia work?
We designed Wistia embeds with search engines in mind to make sure they’re indexable out of the box. When you embed a Wistia video on any page, Google and other search engine crawlers can find and parse it without needing a video sitemap. Asynchronous JavaScript is then used to inject schema.org structured data into the head of the page. This data gives the search engine the video title, description, thumbnail, transcription, length, and chapters.
What is SEO?
SEO stands for search engine optimization. It’s a set of practices and techniques used to improve the visibility and ranking of a website or web page on search results pages.
How do I create high-quality videos that’ll boost my SEO?
Glad you asked. We have a ton of resources dedicated to helping you create valuable videos for your business, whether you're shooting with an iPhone or setting up a mini studio in your office. Check out our production blog for top tips on video production.How do I optimize my video for SEO?
Host your videos on Wistia! We do all the hard work for you, so all you need to do is embed your video prominently at the top of a page and then give it a compelling title, a good description, and an eye-catching custom thumbnail.
Can video improve SEO?
Absolutely. Video improves SEO in two ways. First, it tells search engines that a page contains rich media, which may make it more relevant for certain queries. Second, it allows pages to appear in video mode searches and within video boxes in general web search.