Embed some serious SEO
Wistia injects Schema.org mark-up into the head of that page to help your video content rank in search results. No extra coding. Just copy, paste, and start ranking.Learn more
Leave transcription to us
Search engines can’t watch your videos. That's why we automatically transcribe every video and include the text in the structured data for your page. Talk about a zero-lift way to help your video show up in organic search results!
Video galleries search engines love
A snazzy, branded collection of videos, each with their own search-optimized page? SEOh, yeah. It’s called a Wistia Channel, and you can add one to your site with a single embed code.Learn more
Send more traffic to your site
When YouTube videos rank in search engines, they send folks to your YouTube channel. Wistia videos always drive back to your site, giving you more control over what your audience sees.
Like what you see?Sign up for free
Read all about it
We’ve got the resources you need to get up to speed on video SEO.
9 tips for better search results
Get your videos ranking higher and satisfy those pesky search engine crawlers with top-notch tips on everything from great video titles to click-worthy thumbnails.
Your video metadata digest
JSON-LD? Video meta descriptions? We’ll break down these terms and have you optimizing your videos for search in no time.
How to boost local SEO with video
When it comes to search results, adding a video to your Google Business profile can give your small business a leg up over others in your area. See how it works.
Search engine optimization is just the beginning
We’ve got all the tools you need to squeeze more juice out of your videos
Create super polished videos with just your laptop.
Zhuzhing up your videos has never been easier.
We’ve made getting feedback simple and fun. Really!
Build an on-brand page for all your content. No coding required.
We designed our player to be fast, customizable, and compatible with any browser or device.
Turn your videos into marketing machines.
Webinars & live events
Hosting webinars is now a piece of cake. Preferably red velvet.
Get nerdy with key metrics, heatmaps, and A/B testing at your fingertips.
Supercharge your marketing strategy by sending video data to your favorite marketing tools.
Frequently asked questions
Get all the As to your FAQs.
Q: How does video SEO with Wistia work?
Q: What is SEO?
A: SEO stands for Search Engine Optimization. It is a set of practices and techniques to improve the visibility and ranking of a website or web page on search engine results pages on Google and other search engines.
Q: How do I optimize my video for SEO?
A: Wistia does all the hard work for you, so all you need to do is embed your video prominently at the top of a page and then give it a compelling title and description in Wistia, along with an eye-catching custom thumbnail.
Q: Can video improve SEO?
A: Video improves SEO in two ways. Firstly, it indicates to search engines that a page has rich media included on it, which may make it more relevant for certain queries. Secondarily, it allows pages to appear in video mode searches and within video boxes in general web search. Therefore, video is best understood as a creative element that increases the number of queries your pages can rank for.