Interactive video

Engagement essentials

We’ve got a few features up our sleeve that turn passive viewers into active ones.

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Image showing a laptop screen with video software UI for CTAs
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Keep things interactive

In-video forms, chapters, calls to action, and links for your audience? Yep, let’s give ‘em something to click about.


Toss these into your videos so viewers can sign up for more of your content or get in touch with your sales team.

Video software UI showing an email collector on a video

AI chaptering

Our AI tech recommends chapters you can add to your videos so viewers can jump directly to the parts they're most interested in.

Video software UI showing a modal for automatically generating AI chapters over a video


Add a customizable, full-screen call to action (CTA) that takes your viewers to the next stage of their customer journey.

Video software UI showing a CTA on a video


Add annotation links that send viewers to related videos, blog posts, or other resources they may find helpful.

Video software UI showing an annotation link on the top right corner of a video

3 reasons you’ll love our video captions

Get ready to up your content’s accessibility factor.

Video software UI showing captions on a video
  • 1. Free automatic transcription

    Wistia instantly and automatically transcribes every video, giving your viewers super-accurate, perfectly timed captions.

  • 2. Human-verified captions

    For that extra bit of confidence, upgrade to professional captions reviewed by real people.

  • 3. Multi-language support

    Have an international audience? Upload translated .srt or .vtt files so viewers can select their preferred language from a dropdown menu.

Like what you see?

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Ready to take Wistia for a spin?