Online video player

Plays as good as it looks

What happens when you combine lightning-fast video playback with a sleek, customizable player? You’re lookin’ at it.

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Customize your heart out

If you can dream it, you can do it with the Wistia player.

Brand your player

Change the logo, thumbnail, color, and more with the tap of a finger.

Video software UI showing a color picker over a video player

Give viewers what they want

Add video chapters, remove the playbar, and even adjust the playback controls your audience sees.

Video software UI showing chapters on a video player

Want even more customization?

OK, twist our arm. Our ultra-flexible API gives you control over just about every part of the viewing experience.

Video software UI showing a JavaScript Player API

Velvety-smooth playback

We geek out over this stuff so that your videos play instantly every time.

Responsive design

We make sure your videos look great everywhere, from mobile devices to giant screens.

Adaptive streaming

Your viewers get uninterrupted playback, no matter their connection speed.

4K compatibility

We’ll deliver your videos exactly as you intended—at their highest quality up to 4K.

Video software UI showing a video player without ads on a site

No ads

Your videos are always ad-free, which makes visitors more likely to stick around on your site.

Video software UI showing a captions enablement toggle


Add audio descriptions, captions, and high-contrast visuals with our WCAG AA-compliant player.

Video software UI showing three videos on a webpage

Media galleries

Easily spin up stunning pages for your videos, podcasts, or branded series with Wistia Channels. No coding required.

Like what you see?

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Get down to business

A great-looking player is nice, but a great-looking player that helps you grow and nurture your customer base? Even better.

Video software UI showing a lead capture form on a video and a new lead collected

Generate leads

Capture viewers’ email addresses and integrate Wistia with HubSpot, Pardot, or Marketo.

Learn more about video lead generation

Encourage engagement

Use annotation links and custom calls to action to help viewers get where they need to go next.

Learn more about interactive video
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Dependable player, customizable interface, and data-rich analytics. Wistia goes beyond conventional metrics, offering valuable insights on viewer engagement.

Marko Novakovic Head of Creative at FishingBooker

Frequently asked questions

Get all the As to your FAQ’s

  • What is an online video player?

    An online video player is a software application or web-based tool that plays videos on any computer, mobile device, or any other web browser with internet access. Online video players give users the ability to play, pause, rewind, fast-forward, and adjust the playback speed and volume of video content. Browser-based video players offer support for subtitles or closed captions as well, which makes watching videos online more accessible for everyone.

  • Should I choose a standalone video player or a complete video platform?

    We might be biased, but we think you should go with a complete video platform. A good one like Wistia offers advanced tools and a centralized hub for your team to host, manage, and do more to market your business with your entire media library.

    With Wistia, you can seamlessly embed and share videos to your social media accounts from one place, host live webinars and video podcasts, integrate your video library with your other marketing tools, and better understand your overall video performance with detailed video analytics.

  • What are common formats for a video player?

    Some common video file formats include MP4, H.264, H.265, MOV, WMV, AVI, AVCHD, FLV, F4V, SWF, MKV, WEBM, and HTML5. The good news? Wistia supports all of these formats and more so that all your video files play back seamlessly.

  • Can I customize my video player?

    You can—and you should! Customizing your player to match your brand or the web page where your video lives can offer a more polished viewing experience for your audience.

    With Wistia, you can customize your video player to include your brand’s logo, colors, and style. You can add chapters for better navigation, include subtitles for greater accessibility, round the player’s corners, choose player controls, and update the privacy settings. Wistia also helps you engage your viewers and collect leads right within your video player with advanced features like in-video lead capture forms, annotation links, and calls to action. If you’re looking for even deeper customization, you’re in luck. Wistia’s super flexible player API gives you a ton of control over the look, feel, and functionality of your video player.

Ready to take Wistia for a spin?