Andrew Capland
Video ROI: The Quantitative and Qualitative Metrics You Need to Know
Struggling to communicate the ROI of your video marketing efforts? We've got you covered with both qualitative and quantitative metrics in our guide to video ROI.
Video Analytics
Using Video in Your Marketing Automation
Level up your video marketing by sending the right video, to the right lead, at the right time.
Video Strategy
Why You Should Get Comfortable with Iterative A/B Testing
Find out why you should make iterating part of your A/B testing process.
Video Distribution
How to Incorporate Video into a Marketing Automation Campaign
Andrew outlines step-by-step instructions for setting up a dynamic marketing automation campaign that includes video.
Video Distribution
Inside Growth at Wistia: The Process Behind Our A/B Tests
Get a behind-the-scenes look at our approach to A/B testing here at Wistia.
Video Analytics
How to Use Video Data to Score Your Leads
Acquisition manager, Andrew, describes how to supercharge your marketing and sales efforts by incorporating video data into your lead scoring strategy.
Video Analytics
Onboarding New Users With Video
Funnel team member Andrew Capland describes five benefits of using video for onboarding.
Video Strategy