Wistia Forms

Lead forms that turn plays into pipeline

Take your audience from “check that out!” to checkout with in-video forms that sync to your marketing automation platform.

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See our plans

Image of a Wistia Form with fields for first name, last name, and email address, all above a badge stating “New leads from video!” and the faces, names, and email addresses of two leads.

Trusted by over 440,000 customers

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Your form, your rules

When it comes to lead gen, Wistia puts you in the director’s chair.

Wistia Form panel showing options for when the form appears, form editing, background color, and integrations.

Pick the placement

Pop a form anywhere in your video or have it appear on hover. Even run an A/B test to see what placement works best.

Wistia Form customization panel with layout, font, and color controls next to a preview of the form.

Customize the look & feel

Pull in your colors and font. Even round the corners for forms that feel sleek and modern, never tacked on.

Wistia Form editing panel with “Add field” CTA selected. Overlaying it is an “Add field” dialog box with open fields for “field label” and “Placeholder.”

Choose your form fields

Custom fields let you capture exactly what you need and nothing you don’t.

HubSpot form over a video of two people smiling.

BYO form

Prefer using an existing form from your marketing automation platform? You got it.
“New lead from video” notification cards with captured names and emails over a video.

Want more leads from your videos?

This data-backed guide has you covered. Find out where to place your forms, when to gate them, and what gated content converts.

Dive in

Nurture leads in 1, 2, 3

With Wistia’s Automation Suite, you can power your pipeline in three simple steps.

Try our Automation Suite for free
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  • 1. Plug Wistia into your marketing stack

    Wistia integrates with tools like HubSpot, Marketo, Pardot, and Eloqua.

  • 2. Sync every view, click, and replay

    Engagement data—like the videos someone watched, how much they watched, and the CTAs they clicked—flows right into your marketing automation records.

  • 3. Turn views into revenue

    Set up automated lead scoring, segmentation, email nurtures, and sales alerts that fire every time data hits a contact record.

Grace Hill

“Wistia Forms allow us to capture leads directly within videos without disrupting the viewer experience.”

Stephanie A. Senior Director of Communications & Social Media
“Connect to HubSpot list” pop-up over a table with names and email addresses of webinar registrants.

Turn webinars into pipeline, too

Customizable registration pages send webinar leads and their viewing data to your marketing automation platform.

Learn more about webinars

Lead gen is just the beginning

We’ve got all the tools you need to squeeze more juice out of your videos.

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Recording

Create super polished videos with just your laptop.

Embedding

Copy and paste our embed code onto your page for reliable playback on any device.

Collaboration

We’ve made getting feedback simple and fun. Really!

Video galleries

Build an on-brand page for all your content. No coding required.

Management

Store, organize, find, and archive your videos in a jiffy.

Video analytics

Get nerdy with key metrics, heatmaps, and A/B testing at your fingertips.

Playback

We designed our player to be fast, customizable, and compatible with any browser or device.

Podcasting

Upload your pod and we’ll distribute it to top directories like Apple and Spotify.

Wistia API

Build custom video experiences for your site.

See all our features

Take Wistia for a spin

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