Wistia Blog

Home to video and marketing tips, Wistia product announcements,
and the occasional musings of a labradoodle named Lenny.

  1. All Topics
  2. Making Video
  3. Using Video
  4. Company News
  5. Product Updates
Featured : Strategy

Video Thumbnails Increased Our Emails' Click-Through Rates. We Tested It.

We created 7 separate A/B tests for 7 email sends to determine if video thumbnails had an effect on click-through rates. The results are in.
by Margot Mazur - February 23, 2017 -
Featured : Strategy

Slimy Marketing Can Hurt Your Business. Learn How to Avoid It.

While slimy marketing practices may deliver short-term payoffs, there are many reasons why slimy marketing will come back to bite you in the end. So how can you...
by Meryl Ayres - February 16, 2017 -
Featured : Strategy

Integrating Video Across Your Business: An Interview with Glenn Elliott

From their internal communication efforts to their sales team's outreach strategy, Reward Gateway is using video to create meaningful human connections.
by Meryl Ayres - February 9, 2017 -
Featured : Strategy

10 Tips for Training Employees with Video from Dollar Shave Club

Since joining the team over two years ago, Cleve Mcmillan and his team have successfully onboarded 170 members of the Dollar Shave Club service team using a mix...
by Margot da Cunha - February 7, 2017 -
Featured : Product Updates

February Product Update: Wistia for Chrome, Retina Thumbnails, and the New Drip Integration

Buckle your seat belts, because our first 2017 product update is greased lightning. If you use Gmail, now it's easier than ever to share video thumbnails in your...
by Thad Peterson - February 1, 2017 -
Featured : Strategy

5 Inspiring Use Cases for Video at Your Business

We spend a lot of time thinking about how people can improve their businesses with video. To our delight, we've discovered that many of you are already using...
by Thad Peterson - January 31, 2017 -
Featured : Strategy

Should You Use Video on Your Blog?

It's really tempting to repurpose any old blog post and turn it into a video, but you'll get more bang for your buck if you're strategic about your approach. A...
by Jenny Mudarri - January 26, 2017 -
Featured : Strategy

How Every Small Business Can Energize Their Marketing in 2017

We asked two experts at Infusionsoft what the most successful small businesses are doing to ensure 2017 is the best year yet for achieving their marketing goals.
by Jordan Wellin - January 18, 2017 -
Featured : Production

The Science Behind Why No One Likes to Be on Camera

If you don't like watching yourself on video, you are definitely not alone. But you shouldn't let this prevent you from making an awesome video for your business....
by Meryl Ayres - January 12, 2017 -
Featured : Production

You Can't Reach Your Audience without Understanding Them First

Your client's audience should determine the tone of the videos, what content goes into them, and even what channels you choose to share them on and how you target...
by Ian Servin - January 5, 2017 -
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