Wistia Blog

Home to video and marketing tips, Wistia product announcements,
and the occasional musings of a labradoodle named Lenny.

  1. All Topics
  2. Making Video
  3. Using Video
  4. Company News
  5. Product Updates
Featured : Strategy

Improve Your Support Tickets with Custom Videos

"When it comes to communicating technical concepts or processes, videos are the best,” says Harper. “Especially when I see that a customer doesn't have a lot of...
by Meryl Ayres - March 30, 2017 -
Featured : Production

Stay True to Your Brand with a Brand Voice Guide

Traditionally, brand voice guides are focused on copy, but as a video marketer, I use them every day to help test my ideas and confirm I'm on the right path. As...
by Ian Servin - March 22, 2017 -
Featured : Production

Your Business's Videos Should Include Faces. Here's Why.

If you want people to be immediately drawn to your video, if you want people to feel the exact emotion you're eliciting, if you want this to work for pretty much...
by Phil Nottingham - March 15, 2017 -
Featured : Product Updates

Hold the Line: Wistia for Your iPhone is Here

We know you're busy. You've got places to be, people to meet, and video to capture and share. That's why we built our first ever mobile app for iOS. Now you can...
by Meryl Ayres - March 10, 2017 -
Featured : Production

Say What? Why Your Voice Sounds So Weird in Videos

It turns out that there's a reason why hearing a recording of your own voice feels so strange. It all comes down to a simple fact of physics, but our brains don't...
by Meryl Ayres - March 8, 2017 -
Featured : Strategy

Use Your Words: An Interview on Conversion Copywriting with Joanna Wiebe

Joanna Wiebe helps startups get more sales. Using words. In this blog post, we ask Joanna all about her go-to tactics for conversion copywriting, but if you want...
by Meryl Ayres - March 2, 2017 -
Featured : Strategy

Video Thumbnails Increased Our Emails' Click-Through Rates. We Tested It.

We created 7 separate A/B tests for 7 email sends to determine if video thumbnails had an effect on click-through rates. The results are in.
by Margot Mazur - February 23, 2017 -
Featured : Strategy

Slimy Marketing Can Hurt Your Business. Learn How to Avoid It.

While slimy marketing practices may deliver short-term payoffs, there are many reasons why slimy marketing will come back to bite you in the end. So how can you...
by Meryl Ayres - February 16, 2017 -
Featured : Strategy

Integrating Video Across Your Business: An Interview with Glenn Elliott

From their internal communication efforts to their sales team's outreach strategy, Reward Gateway is using video to create meaningful human connections.
by Meryl Ayres - February 9, 2017 -
Featured : Strategy

10 Tips for Training Employees with Video from Dollar Shave Club

Since joining the team over two years ago, Cleve Mcmillan and his team have successfully onboarded 170 members of the Dollar Shave Club service team using a mix...
by Margot da Cunha - February 7, 2017 -
Load more