Barb Gagne
5 Video Advertising Tips We Learned from $111K Worth of Soapbox Ads
Our biggest ad campaign to date taught us a thing or two about performance metrics and ad formats.
Video Distribution
The Strategy Behind $111,000 Worth of Soapbox Video Ads
Choosing ad types, reaching the right audience, keeping an eye on the data, and more! Learn what went into the strategy behind our biggest video ad campaign to date.
Video Strategy
Does Production Quality Matter in Video Advertising? A Wistia Report
Learn which factors impact video advertising the most—good storytelling, high-quality production, or a glossy finish.
Video Strategy
Getting the Video You Want: 3 Must-Have Video Worksheets for Every Marketer
Strong communication between the marketer and the video producer is essential. Use these worksheets to help you communicate!
Video Production