Sam Balter
Head of Content at WistiaHe/Him
Sam used to lead media content at ZoomInfo and manage marketing at HubSpot. He also hosts the Weird Work podcast and geeks out over a good chart.
Video MCP, Explained: How to Turn Your AI Agent into a Video Assistant
A video MCP connects your AI agent to your video library so you can prompt it to manage your videos, report on performance, and more. See what you can do with Wistia’s video MCP.
Video Production
The Video Strategy Shifts Worth Making Now, Based on Our Latest Research
Wistia's Head of Content digs into the 2026 State of Video Report data to surface how your team should make videos and where you should distribute them in the next 12 months.
Video Strategy
Wistia vs. GoTo Webinar: Which Webinar Platform Is Better for Marketers?
Both platforms can run a solid live event, but they're built for different audiences. Compare them side by side and find the right fit for your team.
Webinars
The Key Takeaways From Wistia's 2026 State of Video Webinar
We hosted a webinar to walk through the biggest findings from our 2026 State of Video report. Read the full recap.
Video Strategy
State of Video Report: Video Marketing Statistics for 2026
Build a stronger video marketing strategy this year with our latest video marketing statistics on performance, creation, distribution, and generative artificial intelligence (AI).
Video Analytics
How One Webinar Drove a Year of Content
Learn how we turned our annual State of Video Live webinar into a year's worth of top-performing content and our findings along the way.
Video Distribution
Introducing Chop It: The Video Repurposing Game Show
Introducing Chop It! The video repurposing challenge where marketers race the clock to chop videos into a bunch of useful assets for their business.
Wistia Updates
What Is an Aperture on a Camera?
Aperture controls the amount of light that reaches the sensor in photography and video. Find out how aperture affects and image and which settings to use in different circumstances.
Video Production
What Is a Video Frame Rate?
Find out more about frame rates and how to pick the best one for your shot.
Video Production
Why You Should Dub Your Business Videos with AI
Video dubbing helps you reach new markets around the world. See how AI makes it faster and cheaper than ever.
Video Distribution
Top 7 Insights from Wistia’s State of Video Report
We put all of the insights, data, and benchmarks into our 2024 State of Video Report
Video Analytics
What Is an Aspect Ratio?
Aspect ratio is the proportion between the width and height of your video. Find out how aspect ratios affect your shot and which one to use in different circumstances.
Video Production