Sit back, relax, and tune into all our speaker sessions from CouchCon. Hear from 13 marketing experts who are using video to solve their marketing challenges. You'll learn about everything from conversion optimization to content strategy—so get ready to dig in!

  • Chris Savage, CEO - Wistia

    Chris Savage

    CEO Wistia

  • Eric Peters, Growth Marketer - HubSpot

    Eric Peters

    Growth Marketer HubSpot

  • Phillippe Han, enior Product Marketing Manager - LinkedIn

    Phil Han

    Senior Product Marketing Manager LinkedIn

  • Using Video Throughout The Funnel—How Video Is Changing The Marketing Landscape

    In this live keynote address, Wistia CEO Chris Savage talks through a new way of thinking around video and the marketing funnel. Learn about opportunities you might be missing out on, tracking conversion attributes, pulling metrics that make sense, as well as how to use video in new channels like Instagram TV.

    The future of content marketing
  • Video Learning: How HubSpot Academy Builds Trust With Online Education

    In this session, HubSpot Academy’s Eric Peters will teach you how HubSpot creates educational video content that inspires. You’ll learn the creation frameworks, production systems, and promotion processes that have led to their free Inbound Certification, one of the most widely recognized marketing certifications in the world. Leave this session with the know-how to start creating transformational education, without the 30-person team of professors, content editors, video producers, and designers.

    Video Learning: How HubSpot Academy Builds Trust With Online Education
  • The B2B Video Marketer’s Report – 2018 Edition

    Join us to learn about the latest in B2B video marketing and to hear what marketers and audiences are looking for in video ads in 2018. We’ll also share tips and tricks for tweaking your video to appeal to a B2B audience and optimize for retaining attention.

    The B2B Video Marketer’s Report – 2018 Edition
  • Jennifer Pepper, Marketing Manager - Unbounce

    Jennifer Pepper

    Marketing Manager Unbounce

  • Brian Peters, Digital Marketing Strategist - Buffer

    Brian Peters

    Digital Marketing Strategist Buffer

  • William Holden, Enterprise Account Executive,  Phil Byrne, Sr. Product Education Manager - Intercom

    William Holden
    + Phil Byrne

    Enterprise Account Executive, Sr. Product Education Manager Intercom

  • Ch-ch-ch Changes: Using Video on Landing Pages to Delight, Convert, and Communicate with Customers

    Learn how Unbounce used video to enhance a campaign and bring in a whopping $660K in revenue. With a spotlight on a customer marketing campaign that had incredible results, we’ll walk through all the subtle ways video can both delight customers and help communicate change. After this talk you’ll know how to use Wistia, Unbounce landing pages, and email all together to encourage conversions!

    Ch-ch-ch Changes: Using Video on Landing Pages to Delight, Convert, and Communicate with Customers
  • How Buffer Generated More Than 2,000,000 Video Views on Social Media in One Year

    This session is a deep dive into how Buffer creates engaging videos for social media that continuously drive more than 2,000,000 views each year. You’ll get tips on generating content on a consistent basis, using tools to create video with no expertise required, and how to use video to your advantage.

    How Buffer Generated More Than 2,000,000 Video Views on Social Media in One Year
  • How Intercom Made Videos More Useful, For More Of Our Teams

    Join Will Holden and Phil Byrne as they discuss the use of video in different parts of the customer lifecycle at Intercom. Find out how their sales team uses video and GIFs in outreach emails and in-app messages, and how usage of educational video content has helped shape the content itself, into a more dynamic format that complements Intercom’s SaaS subscription model.

  • Sherri Powers, Director of Marketing - TechSmith

    Sherri Powers

    Director of Marketing TechSmith

  • Nick Dujnic, VP of Marketing - LiveIntent

    Nick Dujnic

    VP of Marketing LiveIntent

  • Phil Wesson, Marketing Manager - Toast

    Phil Wesson

    Marketing Manager Toast

  • Nurturing Leads With Video—A Guide For What Videos To Use Where in the Funnel

    We’re all focused on generating leads, but are you using video to nurture them through the funnel? Video is becoming the preferred method for gaining information, and one of the most effective ways to attract and engage with customers. This session will highlight how video can move customers through the digital marketing funnel, as well as offer practical tips on ensuring the most effective video content.

    Nurturing Leads With Video—A Guide For What Videos To Use Where in the Funnel
  • Beyond Product Demos: Using Video to Build Trust and Authority with Audiences

    Video is great for platform demos and tech overviews, but it can also be a powerful channel to build relationships and trust with your audience through thought leadership. In this session, you’ll learn how a lean marketing team launched their own successful video series while staying agile, inspired, and under-budget.

    Beyond Product Demos: Using Video to Build Trust and Authority with Audiences
  • Launch your Product in Style: Using Video to Attract Your Target Audience

    Product launches are never easy. Marketers are often tasked with making sure that the right audience hears the right message and stays engaged enough to take the next step towards product adoption. Watch Phil Wesson, Video Marketer at Toast, explain how they developed specific video content to appeal to targeted business types and provide social proofs of their latest product release, Toast Go.

    Launch your Product in Style: Using Video to Attract Your Target Audience
  • Keara Ziegerer, Customer Success - Wistia

    Keara Ziegerer

    Customer Success Wistia

  • Claire Suellentrop, Co-founder of Forget The Funnel - Forget The Funnel

    Claire Suellentrop

    Co-founder Forget The Funnel

  • Gabriel Marguglio, CEO - Nextiny

    Gabriel Marguglio

    CEO Nextiny

  • Showcasing The Success of Marketing Video: The Video Metrics To Show Your Boss

    In this session, Keara will walk through how to set up, report on, and take action on your marketing videos. She’ll leverage her experience working with hundreds of Wistia customers to help you identify key metrics for your goals, ways to collect analytics, and how to interpret the data to inform your next steps.

    Showcasing The Success of Marketing Video: The Video Metrics To Show Your Boss
  • How To Plan & Launch A Video Workshop Series That Generates Thousands of Leads

    In this session, you’ll learn the steps you can take before launching your new video series: steps that will ensure you launch to a big, eager audience of folks who can’t wait to see what you’ve been working on. These are the exact steps Claire Suellentrop and Georgiana Laudi took before launching Forget The Funnel. The result? Over 400 waitlist signups for their series within 24 hours, and thousands of subscribers within the first 3 months of launch.

    How To Plan & Launch A Video Workshop Series That Generates Thousands of Leads
  • How to Fuel Growth with Video: Increase Retainers and Improve Client Retention

    We increased our monthly retainers by 40-50% while keeping our customers happy using video services and this is your chance to find out how. Learn how to harness the actual and perceived value of video to drive your content strategy, social advertising, email, and more all while increasing your bottom line and your clients.

    How to Fuel Growth with Video: Increase Retainers and Improve Client Retention
  • Cara Hogan, Content Strategist - Zaius

    Cara Hogan

    Content Strategist Zaius

  • Using Video As A Promotion Tactic: What We’ve Learned From The Empowered Marketer

    Cara Hogan launched a multi-media interview series focused on how B2C and e-commerce marketers grow their businesses. She found that video was one of the most successful tactics for promoting longer-form audio and text interviews. In this session, learn how Zaius explored the ways video can serve as a promotional tactic and how you can apply that to your own content marketing.

    Using Video As A Promotion Tactic: What We’ve Learned From The Empowered Marketer

Really looking to dive into the world of video marketing? Check out our blog for all our latest and greatest content!

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