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Active Campaign

Published by Wistia
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Works with
  • Webinars
  • Video
  • Channels
Resources

Wistia’s integration with ActiveCampaign

The Wistia + ActiveCampaign integration makes it easy to capture leads from your videos and webinars and sync them to ActiveCampaign—complete with each contact’s video viewing and webinar engagement data. Use Wistia’s in-video forms and webinar registration pages to collect leads. Then, trigger automations, tag contacts, or start campaigns based on how they actually engaged, all without manual exports or switching platforms.

How the Wistia + ActiveCampaign integration works

Lead capture form appearing mid-video in a Wistia player to collect submissions.
Capture leads from videos

Turn viewers into contacts by adding custom forms to your videos. Collect info at just the right moment and automatically sync it with ActiveCampaign.

ActiveCampaign email workflow triggered by Wistia video engagement.
Trigger workflows with video data

Once a contact is in ActiveCampaign, their video viewing data syncs automatically. Use Wistia events to trigger follow-up automations, tag contacts, or enroll them in campaigns based on the videos they played and exactly how much they watched.

Wistia webinar registration syncing leads to ActiveCampaign workflow.
Sync webinar registrants

Host webinars with Wistia and registration data flows right into ActiveCampaign. Names, emails, and registration details sync automatically so you can start engaging leads before the event even begins.

ActiveCampaign contact record displaying Wistia webinar engagement data.
Personalize follow-up based on webinar engagement

After the webinar, attendee engagement data syncs to each contact’s record in ActiveCampaign. You’ll see who showed up, how long they stayed, how active they were in the chat, and more. Use that info to alert Sales or automate a follow-up workflow.

Data shared with ActiveCampaign

See how the Wistia + ActiveCampaign integration syncs data across videos, Channels, and webinars to help you capture leads and track engagement.

  • WistiaContact information →Contact Fields

    Instantly sync Wistia form submissions to ActiveCampaign so you can automate follow-ups at peak interest.

    First name
    Contact field
    Last name
    Contact field
    Email address
    Contact field

    Available for

    • Video
    • Webinars
    • Channels
  • WistiaViewer engagement →Contact events, Contact fields

    Track viewer behavior and key interactions to personalize outreach, trigger automations, and score leads.

    Video played (≥1%)
    Contact event
    Percent watched (25%, 50%, 75%, 100%)
    Contact event
    Total time watched
    Contact field

    Available for

    • Video
  • WistiaWebinar engagement →Contact fields

    Track webinar registration, attendance, and engagement for more personalized follow-up

    Webinar name
    Contact field
    Webinar Registered
    Contact field
    Registration Date
    Contact field
    Attended
    Contact field
    Attendance date and time
    Contact field
    Total time watched
    Contact field
    Poll response count
    Contact field
    Chat message count
    Contact field
    External link count
    Contact field

    Available for

    • Webinars
  • WistiaLead source and attribution →Contact fields

    Understand traffic origin and attribution from UTM tags and referrer data.

    UTM Campaign
    Contact field
    UTM Source
    Contact field
    UTM Medium
    Contact field
    Referrer
    Contact field

    Available for

    • Webinars

Start using Wistia’s Active Campaign integration.

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