Wistia’s integration with Eloqua
Supercharge your workflows with video. Sync video leads and engagement data from Wistia to Eloqua, where you can use that data to build smarter segments, trigger personalized campaigns, and fine-tune your lead scoring.
How the Wistia + Eloqua integration works
Connect safely & securely
No need to mess with API keys or enter your credentials. Connect to Eloqua right from your Wistia integrations page using a secure OAuth flow. Wistia handles the refresh tokens behind the scenes, so your integration stays active without interruption.
Capture new contacts & their viewing data
Start by adding a Wistia lead form to your videos. When someone fills it out, Eloqua creates or updates their contact record. As contacts watch your videos, their engagement data syncs automatically, making personalized follow-up a breeze.
Track existing leads’ engagement
Add video engagement to existing contact records in Eloqua, no form required. A cookie lets you track how each contact interacts with your videos, like which videos they played, how much they watched, and when they dropped off. Use that data to identify interest and take action.
Automate workflows with viewing data
Turn engagement analytics into marketing outreach without lifting a finger. When viewing data syncs to Eloqua, it triggers lead scoring, nurture campaigns, and sales alerts that help you convert viewers into customers.
Data shared with Eloqua
See how the Wistia + Eloqua integration helps you track video engagement across all of your contacts.
Capture leads from Wistia-hosted forms and sync them to Eloqua for real-time segmentation and follow-up.
- First name
- First name
- Last name
- Last name
- Email address
Available for
- Video
Track viewer behavior and key interactions to personalize outreach, trigger automations, and score leads.
- Percent watched (25%, 50%, 75%, 100%)
- External activities, custom objects
Available for
- Video
See which videos each contact engages with most so you can follow up with the right message.
- Video title
- External activities, custom objects
- Media ID
- Custom objects
- Media URL
- Custom objects
- Viewing timestamp
- External activities, custom objects
Available for
- Video
Forms & viewer identification
Wistia offers multiple ways to identify viewers and capture leads with video. See how each method syncs with Eloqua and supports engagement tracking across your funnel.
| Feature | Available for | Contact sync to Eloqua | Tracks contact engagement? |
|---|---|---|---|
| Wistia form for video | Video | → | Yes (creates or updates contacts) |
| Eloqua tracking (cookie-based) | Video | → | Yes (updates existing contacts) |