Wistia’s integration with Zapier
The Wistia + Zapier integration helps you automate workflows between Wistia and over 8,000 apps. Set up automations (“Zaps” in Zapier) that trigger when key events happen in Wistia—like uploading a video, or when a viewer watches or fills out a form. From there, Zapier can update your CRM, send notifications, manage files, and more. It's the easiest way to streamline video workflows, save time, and connect your video marketing with your entire tech stack.
How the Wistia + Zapier integration works

Automate actions with Wistia triggers
Set up Zapier triggers for key Wistia events—like new uploads, folder creation, video views, or captured leads. This can help you automate tasks like generating embed codes, organizing videos, or notifying your team in other apps without lifting a finger.

Sync leads to your marketing tools
Capture viewer email leads with Wistia forms and push them straight to your CRM, email platform, or marketing automation software for timely, personalized follow-up.

Connect with over 8,000 apps
Bridge Wistia with tools like Google Sheets, Gmail, Slack, Salesforce, Pipedrive, Dropbox, and more so your video workflows fit right into your existing tech stack.
Data shared with Zapier
See how the Wistia + Zapier integration passes key video and lead data into your connected apps, so you can automate workflows and trigger actions when your audience engages.
Feature | Available for | Data sync | Zapier |
---|---|---|---|
Video engagement analytics | Video | → | Plays, engagement |
Lead source | Video | → | Lead capture data is synced to Zapier via specific triggers |